WABC has always done it right with the weather and also fellow NY station WNBC as well. These two stations are weather powerhouses. NBC is the only station with an exclusive 10 day forecast superceding WABC's 7 Day. WABC is prudent and wise to continue to invest and build in the weather department because most people tune in, just for that. Why? Because the weather directly affects the viewer. Decisions are made because of the weather so its a crucial element for any broadcast if not the most important segment of the broadcast in my opinion.
Also it helps to know that, viewing habits are changing. The era of Live Television has steadily been declining. As millenials and Gen-Zrs get older and are coming of age, we rely on our mobile devices to fast track to the content we are looking for. We are not sitting down on a couch watching TV (unless its a sports event). So this also allows WABC to continue to build and solidify their online presence and produce quality content for ABC7NY and their social media platforms. So really kudos to WABC for expanding, lets see what 2024 brings!