Media_1904 25 Posted January 4, 2023 Share Posted January 4, 2023 (edited) New Set designed by Jack Morton Edited January 4, 2023 by Media_1904 9 2 Link to comment Share on other sites More sharing options...
TVLurker 178 Posted January 4, 2023 Share Posted January 4, 2023 now that is slick. Link to comment Share on other sites More sharing options...
Georgie56 3190 Posted January 4, 2023 Share Posted January 4, 2023 This is a brilliant set. I can see the cues taken from the CBS Times Square set and Studio 57 in NY. I wonder if the CBS Evening News/Weekend News will use this on days when they broadcast from LA. 3 Link to comment Share on other sites More sharing options...
sfomspphl 471 Posted January 4, 2023 Share Posted January 4, 2023 Very "LA" response to KTLA - reminds me of an Entertainment Tonight set 7 Link to comment Share on other sites More sharing options...
Tyler 150 Posted January 4, 2023 Share Posted January 4, 2023 Absolutely love it Link to comment Share on other sites More sharing options...
RaleighTVBOI1 81 Posted January 5, 2023 Share Posted January 5, 2023 Now that fits my expectations, that like a CBS Morning set, Love It!!! 1 Link to comment Share on other sites More sharing options...
BluesNews 183 Posted January 5, 2023 Share Posted January 5, 2023 I wonder if that circle/desk/weather center element moves because that backdrop would be a heck of a standup/secondary desk area. 2 Link to comment Share on other sites More sharing options...
Action Newsroom 1200 Posted January 5, 2023 Share Posted January 5, 2023 I love it. It's damn near perfect and fits both the brand and the market smoothly. 1 Link to comment Share on other sites More sharing options...
MichiganNewsGraphicsJunkie 836 Posted January 5, 2023 Share Posted January 5, 2023 The only thing that would make this absolutely perfect is to nix the CBS eye elements, especially the floor beneath the anchor desk.. If you want to be an "independent" station, you need to look like one -- regardless of being owned by an O&O... Link to comment Share on other sites More sharing options...
kshow 164 Posted January 5, 2023 Share Posted January 5, 2023 2 hours ago, MichiganNewsGraphicsJunkie said: The only thing that would make this absolutely perfect is to nix the CBS eye elements, especially the floor beneath the anchor desk.. If you want to be an "independent" station, you need to look like one -- regardless of being owned by an O&O... Who says that they want to be an independent station, still? Doesn't look like it. And why do you NEED to look like one? That's a rule? 3 Link to comment Share on other sites More sharing options...
Gnome news 6 Posted January 5, 2023 Share Posted January 5, 2023 It’s nice to see an authoritative anchor desk where the anchors are not on awkward high chairs or uncomfortably standing. This looks good! 3 Link to comment Share on other sites More sharing options...
ABC 7 Denver 1651 Posted January 5, 2023 Share Posted January 5, 2023 On 1/4/2023 at 10:50 AM, sfomspphl said: Very "LA" response to KTLA - reminds me of an Entertainment Tonight set Definitely not very LA. The KTLA set (created by JHD Group) does a great job of using vertical space, though they did borrow heavily from the NFL Network West set (created by Jack Morton, as well). This set, on the other hand feels very traditional and dark. That's definitely not the feel of LA. Also because of it's heavy use of wood tones, I have to wonder how it's going to age. 1 Link to comment Share on other sites More sharing options...
Geoffrey 796 Posted January 6, 2023 Share Posted January 6, 2023 I like the scenic view videos used for the backgrounds. It seems risky to have a moving shot blown up behind the anchors, but it's very subtle and smooth and looks really nice. Perhaps it would look even better if there were some more graphical overlays. (Looked like the morning had more eye elements but at night it was just the KCAL News square, I think.) 2 Link to comment Share on other sites More sharing options...
nycnewsjunkie 1428 Posted January 6, 2023 Share Posted January 6, 2023 Maybe I’m in the minority, but the assignment desk is growing on me. Yes, I’m well aware that it’s a gimmick, and I normally hate gimmicks, but it’s nice to see the curtain peeled back a tiny bit on the news gathering process, and it’s nice to see the assignment editors get some screen time. Also, I’ll credit them for doing something a little bit different to the rest of the market instead of putting a new coat of paint on an identical product. 6 Link to comment Share on other sites More sharing options...
TVNewsLA2000 13 Posted January 6, 2023 Share Posted January 6, 2023 Out of curiosity, does anyone know what will happen with the KCBS-2 news set now that they're using the new set for both channels? Link to comment Share on other sites More sharing options...
MichiganNewsGraphicsJunkie 836 Posted January 6, 2023 Share Posted January 6, 2023 20 hours ago, kshow said: Who says that they want to be an independent station, still? Doesn't look like it. And why do you NEED to look like one? That's a rule? Ummmm no... but... if you want to brand KCAL is it's own brand, get rid of the CBS eyes and make it your own damn station... too bad they went to call letters... they might as well be KCBS 2/9... if I were watching this newscast, and I didn't know any better, I'd be scratching my head and go "am I watching a CBS newscast or another newscast?" .. I'm not saying it's a rule.. but if you're going to brand yourself differently, don't include the damn CBS crud evereywhere... it's pointless, tacky, and just stupid... 3 Link to comment Share on other sites More sharing options...
MediaZone4K 1872 Posted January 7, 2023 Share Posted January 7, 2023 (edited) On 1/4/2023 at 11:30 AM, Media_1904 said: New Set designed by Jack Morton This set is perhaps the most redeeming thing about the current rebrand debacle. Simply marvelous. Good to see them and KTLA got it right! I hope CBS doesnt get rid of the couch sitting area they have in multiple markets. It very physical and detailed. Edited January 7, 2023 by iron_lion 1 Link to comment Share on other sites More sharing options...
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