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KUSI says GMSD is the “most watched” local news. Probably some cume over the long broadcast. They found a sizable loyal niche for that product and anchor team. On the evening they show 4 shots with the desk showing. 10pm they tend to lead the ratings.

They picked a nice skyline shot behind the desk and yes the rest is barren. Not using the set design techniques to create layers and depth.

No network affiliation...and near 50% share of all daypart viewers in the demo is damn impressive.

On the 11 he mentioned the screen behind the giant 7 in the weather center is meant to show the current outside weather (not a live shot but a representation) Wonder if they automated that or someone needs to manually select in which case take bets how long the feature lasts. I guess Clickspring doing both the prior and current set explains keeping elements like the big Accuweather repeater when the weather anchor is speaking from the main desk.

I thought that was Nonstop or 615 Not my favorite because it displaced the Ray Ellis retro theme…although funny that one originally aired 82-85 and less than 10 years later resurrected then updated as “retro”

So far the wide shot looks familiar, more an evolution than drastic change - big seamless digital screen and they use a nicely touched up skyline shot. Big change is a ticker with the EWN masthead in motion on the background video feed. Weather center also a familiar, but updated look. The white round element behind it gives off CBS eye vibes. Mics / sound needs tweaking, sounds like they are in a warehouse. The full studio shot is impressive, big deconstructed '7' hanging over the set that adds depth and makes it look grand. Desk is an improvement in branding. They kept the 'accuweather' repeating background behind Jeff when he's at the anchor desk, but displayed on a screen, and with the theatrics of a camera zoom which is a nice touch. Overall well done keeping what works and evolving it.

Was wondering the same after that documentary it’s a great theme with a heartland kind of feel. Maybe Peters since they did the prior It’s All Right Here theme? Also wonder if there were lyrics haven’t run across a vocal promo. Interesting the WTCN/KARE and WXIA set of the time was a lookalike of the KOA/KCNC set in Denver, KUSAs competitor.

This might be the best history video about local broadcsat news yet...from Twin Cities Public Television A forensic look at the rise of WTCN/KARE after Gannett acquired it with interviews from KARE and the competition, lots of great video clips https://www.tpt.org/minnesota-experience/video/broadcast-wars-ep-3-out-of-nowhere-pzx0vn/ There are 2 other episodes from earlier years https://www.tpt.org/minnesota-experience/video/broadcast-wars-ep-1-just-the-facts-xk330t/

Yes 3D motion and use of light effects take full advantage of big screen video tech to create a larger than life emotional connection and distinctiveness that cements an identity. Doesn’t belong everywhere and needs to have design thought and storyboarding to be done well. Overuse of white background fields is the crime in video graphics. It’s too much contrast on a lit screen.

After 25+ years, the new KUSI set is in service https://www.facebook.com/watch/?v=1338842107280213 https://www.instagram.com/p/DDBlmNZRvMC/ https://www.instagram.com/p/DDAFb8DvKXI/ I like the use of the header above to add some depth and the look fits KUSI. Camera blocking is still pretty bare bones - just straight on shots with the skyline in the background for the close ups, so you don't see much of the variety of the sides of the set on air unless they're doing a 4 shot. KSWB will move into the KUSI building when its studio is finished. No change to the graphics or music...would have thought that would happen along the new set. So maybe they'll keep the pre Nexstar look going that's comfortable to so many viewers. Recent promos have been doubling down on the star /red white and blue, classic KUSI look with a 'Putting You First' slogan, so that leans toward no big changes in the look. A few months ago they changed the typeface on the lower thirds and added a ticker, but that was the extent of it. https://www.instagram.com/p/DCsO2gESkMx/ Viewer feedback in the Facebook post is spicy, less about the set, more about shifts in the story selection and guests after Nexstar acquired. I think they're still #1 in the 10/11pm slot.

Mike’s a likable broadcaster who played well in KC. Maybe I need to watch more but does he have the gravitas to hold the baton from Grimsby, Beutel, and Ritter? Years back I figured Torres was the heir apparent but can see he doesn’t have the 20-30 year runway Ritter had. I guess Ritter was a “soft” GMA weekend guy who hardened for EWN but he also had deep pipes like Torres. Not sure Marza has that. Josh Einiger has age runway, the pipes and serious delivery but so good in the field and maybe he has zero desk desire. But he seems closer to the NYC vibe and gravitas that made Ritter successful.

KPIX Eyewitness News at Noon 3/2/1984 WABC Eyewitness News 2/16/1987

Cool they brought it back with an orchestra And nice to see the thoughtful look at history The story graphics are fine but not a fan of the animation, too frenetic and circle oriented. But the care with the music trumps. Kind of like when Gari remixed Cool Hand Luke though haven’t heard much of this new package to see if it’s just as catchy. Hard to top the original KRON ticker bed with the clapping sounds for distinctiveness.

Thanks so they are using a larger screen for weather. Still a squint vs something that takes up the full screen but better. The walk from the board back to the anchor desk is a great touch and the shot blocking makes things seem larger than life in scale, as good television design should.

Highs: The stand up story area is impressive, nice depth with the cityscape behind. So is the weather center and side 3 shot of the weather anchor next to the desk with the 6 logo and cityscape in the distance Lows: The main center shot of the anchors. That curved monitor is too close and the graphic they chose is too bold, it overpowers the talent. Looks too confined. Weather by a monitor is OK for a moment, but hard to read, need a huge wall or green screen to get the elements big and easy to read.