Two more questions, then:
Why wouldn't Deerfield want to negotiate a fair deal? Are they trying to tie their deal to Sinclair's? If not, it seems very counter-intuitive as they would be losing money out of this whole ordeal.
Is there any way to take "bad faith" negotiations to court, or at least to an arbiter of some sort? I would imagine that if this was true, then, say, the Pac-12 conference could complain against or sue AT&T for not carrying their networks.