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DefinitelyIan

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Posts posted by DefinitelyIan

  1. 12 minutes ago, nycnewsjunkie said:

    Because WGCL’s ratings have been in the toilet since time immemorial. The only constant at CBS 46 has been an absurd level of instability. Also, I’m not sure how branding by “channel 46” makes you relevant in today’s world.

     

    Gray doesn’t want its largest station to be a perennial basement dweller. They needed to end the instability plaguing the station, enhance the newsroom with new hires, and blow up the branding. They’ve done a decent job with the first two so far, and now they’re about to do the third.

    It's nice to see them make some drastic changes. WGCL and WXIA have been slowly limping along with drastically lower ratings than market leaders WSB & WAGS making only minor changes that lack traction. It'll be interesting to see if WSB loses ground as Apollo is more bottom line focused while Gray is throwing money at WGCL. Sounds like the biggest loser here will be WXIA.  

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