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On 2/9/2022 at 1:26 PM, froyo49 said:

Because an increasing number of people, including myself, don't want to spend upwards of $60 a month on a bundle of channels. It's the same reason I prefer watching NBC News Now free on YouTube than MSNBC on expensive cable television. 

Hell, we could watch MSNBC for free on YouTube too! If video killed the radio star, YouTube killed video. What does cable MSNBC or Fox News and CNN provide that their YouTube channels don’t already have besides ads for boomer medication and overpriced novelty gifts?

I think MSNBC’s decision to have Rachel do her show only on Mondays is a clever business strategy for ratings. Viewers would take her for granted less.
 

It’s all about supply and demand. Take away supply and demand will skyrocket. If she only appears once a week, MSNBC viewers will feel more incentivized to watch on days when she does.
 

Where they once might go “I wanna watch Maddow but there’s this great movie on HBO tonight so think I’ll just watch her tomorrow” will figure “hey, Rachel only airs once a week. I can watch this movie anytime on Netflix. I’ll just watch Maddow then.”

Rachel is finally coming back after two months!

Before hiatus (January): 2.1m viewers

After hiatus (March):  1.8m viewers

1/7 of viewers gone despite the war in Ukraine. Could she court them back in time for her successor to get off to a strong start? With MSNBC ratings in the gutter like Biden’s approval?
 

Best of luck to her…