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KIRO New Graphics


Emarsee

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Looks like KIRO is dumping the "Eyewitness News" brand again. The logo isn't too bad but why do I get the feeling that the "Circle 7" was tacked on at the last minute?

 

it might look better if the blue rectangle had stopped on the right side of the circle rather than extend past it?

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WSB, KOKI and KIRO are all Cox stations using that new Stephen Arnold Package along with WHTM being the non Cox station. Could this package be rolled out to ALL Cox stations this year?

Remains to be seen, but who knows at this point.

 

Graphics-wise, interesting that they used angular elements of KIRO's Circle 7 logo for the overall look. The package would have to be modified slightly if Cox were to use it at their other stations.

The logo isn't too bad but why do I get the feeling that the "Circle 7" was tacked on at the last minute?

It does look kinda off-centered horizontally, and probably would've looked better had they nudged it upward slightly (lining the 7 part of the logo up with the call letters instead of the circle).

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KIRO 7 newscasts should retain "Eyewitness News" name. It's one of KIRO's trademarks.

 

KIRO 7 has had a branding mess throughout its history. It used to have "(KIRO/Channel 7) Eyewitness News," then "KIRO News," then "KIRO News Network," then "NewsChannel 7," then back to "KIRO 7 Eyewitness News" and now "KIRO 7 News."

 

For god sake, even KOMO 4 (either "KOMO 4 News" or "KOMO News 4" since the 70s), KING 5 ("NewsCenter 5," then "KING 5 News") and KCPQ 13 ("Q13 Reports," then "Q13 FOX News") have had less branding changes than KIRO 7.

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