malexander131 0 Posted June 27, 2007 Share Posted June 27, 2007 Can anyone give me some ratings for WFMZ for all time slots (including the Spanish 11pm) in comparison to Philly DMA's major players? Link to comment Share on other sites More sharing options...
Sam Horn 78 Posted June 28, 2007 Share Posted June 28, 2007 1. last i knew, fmz doesn't rate market wide. 2. keep in mind, lehigh valley/reading functions like a submarket because of wfmz and wlvt and also because of the high availability of new york locals -- especially in warren county in new jersey which is part of the nyc dma. so when talking about 69 it's important to remember that it's not just kyw/wpvi/wcau/wtxf/wphl/wpsg they're up against. they also compete with wabc/wcbs/wnbc/wnyw/wwor/wpix. 3. for lv/berks, nielsen samples berks, lehigh, northampton, and warren counties. fmz is number 1 at 5 and 6, iirc. Link to comment Share on other sites More sharing options...
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