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PC Richards & Sons and WCBS


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I was watching CBS2 News this evening and i saw something very interesting. It was a commercial for PC Richards & Sons and in the advertisement the person was talking behind a set of televisions which had images of WCBS' promo and news team. It wasn't a coincidence because the images were clear. Does anyone know when the two came together working hand in hand, promoting one another? And has there ever been anything like this connection between any chain of stores and a tv station?

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Its just a case of 2 companies trying to get the most bang for their buck, cross promoting both. Nothing new, companies have been doing it for years in smaller markets. But this may be the first time we're seeing it in a major market like NYC.

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