Jump to content

WIVB switches to 360 for its open and rejoins...but keeps Third Coast everywhere else


Recommended Posts

I made a thread like this before the switch, but it's gone, so here goes again...

WIVB has new music for the first time in 10 years. Out is Third Coast by Stephen Arnold; in is 360 from Your Brain on Music.

The opens are the same as the "mouse-click" graphics they debuted a few months back (http://youtube.com/watch?v=6j2woS6kMbM), as are the ugly L3s they've had for a couple of years. No clips, but the cut they're using is at the :28 mark at http://southernmedia-nmsa.com/audioplayer.php?media=theme,1145.

What bugs me is that they are still using Third Coast cuts in the teaser, the bumpers, etc.--literally only the open and the talent rejoins have new music. So basically WIVB did a halfway job in that department...hopefully they will get some of the other 360 cuts worked in there.

Link to comment
Share on other sites

I'll say it again, 360 is the ONLY YBOM package that isn't uninspired and cookie cutter. THEY ALL SOUND THE SAME!

 

Arnold needs to go back to his roots and create unique sounding packages and not these packages that sound like bad rock music.

 

I think that's because Arnold's not doing as much of the composing anymore. (Hi, Chad Cook!)

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue. By using Local News Talk you agree to the Terms of Use and Privacy Policy.