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Changes to MyNetworkTV


Geoffrey

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http://tvdecoder.blogs.nytimes.com/2009/02/09/mynetworktv-once-a-network-now-a-hybrid/

 

"The News Corporation is expected to announce later today that it is dropping MyNetworkTV as a broadcast network and creating what it calls a “hybrid” service for the 2009-10 season. The new service will retain the name and will include syndicated programming."

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https://localnewstalk.net/topic/5011-changes-to-mynetworktv/
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Does anyone actually watch this dribble? I suspect most non Fox owned stations would want to abandon ship and do their own syndicated fare. And Fox said this would be the TV network of the future - novellas which no one watched, reruns no one watches,

Does anyone actually watch this dribble? I suspect most non Fox owned stations would want to abandon ship and do their own syndicated fare. And Fox said this would be the TV network of the future - novellas which no one watched, reruns no one watches,

 

why don't we just resurrect Chris-Craft Industries/United TV?

The MyNet stations were basically independents already. I think this quote, from a WPHL press release regarding their pickup of the Phillies, sums it up best (my emphasis):

 

“myphl17 has proved time and again that they are the right partner to provide quality programming for Phillies fans who choose to watch the game from home,” said Phillies Senior Vice President of Marketing and Advertising Sales David Buck. “As an independent station, they have the ability to provide prime time coverage that will be complemented with the right balance of advertising and marketing support and we’re excited to have them on board again as our television rights holder.”

 

From what I watch of WPHL, MyNet seems to get comparatively little promotion for anything other than wrestling. They actually run a promo loop on 17.2 - and most of the promos are for the sitcoms and other syndicated programming - they're also hyping the Phillies considerably. This is coming from a station that was one of the biggest cheerleaders of the WB.

 

I'm fairly surprised they haven't ditched the "My" logo and prefix and just went back to "PHL 17". Actually I wouldn't be shocked if they did just that when the Phillies open the season.

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