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"ABC7 On Your Side"


ctmajka

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Posted

Have you seen the promo for Mondays Special Segment (I forget the title...it's about how to get a job) Rather than just calling it:

"_________: Our Special Segment, Monday at 10.",

 

They've been saying:

"ABC7 On Your Side, with _________, Monday @ 10"

 

I don't quite find it bad, yet I don't quite find it good. It just seems like another O&O thing...just another branding.

 

Opinions?

Posted

I don't see what the big deal is.

 

To me, they are making you feel that they are "on your side" trying to help you get a job (or what ever the story is about).

Posted

I think WABC and KGO still have the 7 on Your Side segments. I think it is nice to see ABC 7 in Chicago using something familar from the past.

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