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February Ratings in Mobile-Pensacola Market


Mario500

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Ratings for the Mobile-Pensacola television market only appeared in publications every now and then, but with the recent troubles at NBC affiliate WPMI and the reason being low ratings, this was the best time for such a report by the Mobile Press-Register.

 

Household ratings/shares for 5:00 PM newscasts:

 

WEAR: 9.5/21.8

WKRG: 6.2/14.2

WALA: 5.9/13.6

WPMI: 5.5/12.5

 

Household ratings/shares for 6:00 PM newscasts:

 

WKRG: 8.4/15.8

WPMI: 6.6/12.3

 

Household share since last year for 5:00 PM newscasts:

 

WEAR: +17%

WKRG: -7%

WALA: -11%

WPMI: +33%

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