I’m pretty sure it was the idea of Blake Russell, who’s very much still there. I guess as his role got larger at the company, maybe it was less important to him, and maybe there was pushback from legacy Media General stations about changing over (their IT head now oversees that function for Nexstar, so maybe he played a role in influencing legacy Nexstar heads the other way)? They also wisely changed their domain registrar from GoDaddy to CSC Corporate around the same time (that’s who LIN and subsequently MG was using).
While most of the flip backs to previous domains came from recent pre-MG Nexstar acquisitions, some legacy stations (like WCIA and KARK) changed back as well. It made sense in KARK’s case because KLRT continues to have Fox16.com and was never integrated into KARK’s ArkansasMatters.com.
Don’t forget they were “PanhandleParade.com” (dumber name) under the latter Hoak days before changing to MyPanhandle.com. They also let the registration on that lapse as well it seems.
Nope, it’s owned by Nexstar.
https://wireless2.fcc.gov/UlsApp/AsrSearch/asrRegistration.jsp?regKey=606308
Gray does operate from the tower as a tenant, paying rent to Nexstar.