Didn't want to create a new thread for this but wanted to note WHBQ's interesting campaign the past two weeks touting a "major" announcement they are supposedly making tomorrow on Good Morning Memphis. Don't know what it is, and it will almost surely be underwhelming, but their method of promotions for it has been rather creative and does have a lot of people talking, especially on social media. They've been running numerous promos both on-air and through social media, and have been using a TMZ-style format with the actual TMZ staff doing intros to fake segments with "paparazzi" bombarding Fox 13 staff with questions about the impending announcement.
Its generated a fair amount of buzz on social media, especially today with a lot of people guessing what the announcement will be, from staff changes to location changes and various other wild and humorous speculation. Like said, I'm guessing this "major" change will be no big deal at all, but it has accomplished its objective it seems, just in time for the start of sweeps tomorrow. If its something truly major, I'll report back.