caliwxdude

Why toss 24 years of brand equity when Microsoft isn't asking NBCU to change it?

Have to wonder how long Jerrick remains employed after that... although, if no one is watching, it might not matter.

Agreed. (In my defense, I've had this username at various incarnations of this site since 2000. Christ, I need new interests.)

Wow. I'm impressed with KJRH's ability to pick up the castaways from other stations in town. Lisa Jones returning to TV was pretty unexpected.

While you're asking, please include a request for some clean cuts of the old KRON music...

XETV isn't going to be merging with anyone on the U.S. side of the border, and it will be a cold day in hell before McKinnon does anything with a Mexican company. I feel like if Televisa was ever going to pull the plug on XETV's news operation, they would have done it by now. They're essentially running two stations with XETV these days (6.2 carries Canal 5 programming for the Tijuana market now), so that might be keeping the whole operation in the black.

Not to mention this WKYC promo look borrows heavily from the WPXI look that Hothaus worked on last year.

It's anchored by KRNV talent, so it's definitely produced by/at KRNV's staff/studios. Strange that they decided to start a local morning newscast before a local 10:00pm show—from the looks of it, they're still simulcasting KTVU at 10.

Belo was mostly organized into two major geographic clusters in the South (WFAA, KHOU, KENS, KVUE and WWL) and Pacific Northwest (KING/KONG, KGW, KTVB, NWCN). These two clusters acted independent from one another, branding-wise. Belo's "outpost" stations--KHNL, KTVK, WHAS and WCNC--were left to do pretty much their own thing. The only made it outside of that area to KHNL and WHAS, where at the latter station it didn't last very long before they adopted a custom Giant Octopus look. Same story goes for when WCNC briefly took on the ; that stuck around for a couple years before going to the "NewsChannel 36" in-house look and finally the NBC Charlotte brand we're seeing today. I was slightly surprised that KTVK even took on the Hothaus-designed Belo package, especially since their brand has always been so heavily dependent on a red/yellow color palette. Who knows, Belo might have had plans to finally standardize that look across the entire group before Gannett came knocking.

LiveU will work from a chopper, as .

Yeah the logo is a ripoff of KVUE, but I actually think the graphics package WTVA uses is syndicated. The same look has been used on , and is currently used on and . Not sure who's responsible for it, though. It's definitely not a Belo ripoff.

Here's a preview video from KGPE that shows some of the new graphics and more of the set. I really like the new cut of Enforcer they're using.

Cowles shut down KCOY's news department a few years ago (turning the Santa Maria studio/newsroom into a bureau) and the station now simulcasts "Central Coast News" from KION in Salinas (a different market). So yes, KION-KCBA and KCOY-KKFX are joined at the hip—they also both used the same graphics package and "Central Coast News" brand before KCOY's news operation folded. Merging KCOY with KEYT might actually be a net positive for the market, since at least they'll be seeing a newscast from the actual market and not piped in from a neighboring one. Up in the Monterey/Salinas market, Cowles also pared down the news offering on KION considerably since the Ackerley/Clear Channel/Newport days to just 30 minutes at 5:00pm, 6:00pm and 11:00pm. I'd be interested to see if NPG decides to bump that up in order to better compete with KSBW.

What's with that PTI-esque rundown sidebar? At least Pardon the Interruption does it the right way by reducing the screen into an L-bar...