Tyler

2 hours ago, mrschimpf said:

This was done for technical reasons to prevent co-channel interference on cable systems between the cable frequency and over-the-air frequency. It's not that it was irrelevant, but for overall picture quality.

I understand that. I’m just making the point that at least in this market, the channel numbers themselves didn’t represent the actual channel branding. 

3 hours ago, MediaZone4K said:

Fair points. IMO channel numbers should referenced in some way so people can quickly find the station on their tv. Most people probably say Channel 3 anyway instead of CBS Philly or KWY. 

In Pittsburgh, on the largest cable provider (Comcast), the channel number branding has never aligned with the actual channel numbers on tv. For example, KDKA2 was channel 6, WTAE4 was channel 8, and WPXI11 was channel 12. And when HD came along, those stations are now on channel 8xx. Not to mention on streaming (the major focus), channel numbers are 100% irrelevant. 

20 minutes ago, CircleWXYZ said:

After reading comments from Pittsburgh viewers, I beg to differ.  To each it’s own.

They’re literally the same (only) people that would be up in arms if KDKA gave up the calls. And guess what, all those same people are still watching TV-2 after complaining on Facebook. 

1 hour ago, CircleWXYZ said:

I knew WBZ would follow the same route as KDKA and to a lesser extent, KPIX.  Those are all legacy stations.  Those traditionalists in the Boston, Pittsburgh, and Bay Area markets would all freak out if they completely went with CBS Boston/Pittsburgh/Bay Area.  KPIX is used for general programming and CBS BA for newscasts.

I can only speak for Pittsburgh, but I wholeheartedly disagree with this sentiment. There would be no mass freak out or loss of viewers. It would blow over in a day. 

KDKA 7:30pm open 

1 hour ago, NewEgg00 said:

They got rid of the wave from the previous logo. Maybe because they wanted to keep it as minimalistic as possible? 

 

Well, it seems like that was on purpose. Or if it was by accident, they can always add it later. 

It certainly was not an accident to omit the wave. 

31 minutes ago, CircleWXYZ said:

I strongly believe that  KDKA newscasts will indeed be rebranded as CBS News Pittsburgh.

Absolutely. They can’t risk another Wendy Bell PR nightmare on KDKA-AM/FM. 

7 hours ago, Ryan said:

Yes, we wanna know! I'm actually looking forward to th

Sorry, I tried to make this my own comment but I wasn't able to. Anyway, I wanna know why isn't there a time and temperature bug?

 

Because most people watching have a phone in their hand or sitting next to them which tells them the time and temp. 

5 hours ago, nycnewsjunkie said:

KYW hasn’t changed their graphics yet, but their newscasts are now officially called “CBS News Philadelphia.”
 

This intro is from Wednesday, and was taken from their streaming feed.

 

Seeing this, I wouldn’t expect new graphics on KYW any time soon. 

30 minutes ago, JosiahCubed said:

Like I said yesterday, the black and gold is probably being relegated to the new flash-cam monitor in the newsroom.

It wouldn’t make sense to use black/gold in a newsroom shot and blue elsewhere. 

1 hour ago, Mrtraveler01 said:

They've getting a new newsroom. I have a feeling whenever they publicly reveal the new newsroom is when the rebranding will take place.

I believe they are debuting next week. Their Westmoreland County reporter tweeted that he was leaving that post to report from the new desk next week. 

8 hours ago, iron_lion said:

The graphics look very generic: big, white, flat, and boxy. As someone wrote earlier, it looks like a local cable news operation such as NY 1.

 

The enforcer theme should remain, it's iconic and powerful. I hope more local stations don't go the Tegna route with video game sounding themes in an attemt to seem "hip and digital".

CBS is moving away from Enforcer for exactly that reason. It’s dated and doesn’t fit the direction of the network/O&Os. It’s been around long enough. It’s time for something refreshing and new. 
 

The graphics are modern and clean. They look good on mobile and streaming, which is the future. They’re far better than the current iteration of the O&O graphics. 
 

Overall, it appears this is a solid upgrade for the CBS O&Os. Despite some stations keeping calls or channel numbers (for now), I think this is a step in the right direction. I for one am happy to see some of the nostalgia go to the wayside. 

17 minutes ago, TVNewsLover said:

Still think it’s silly to run CBS Mornings (east coast feed) on KCBS 4am-6am. Just simulcast the local newscast on both channels from 4am-7am and then exclusively on KCAL from 7am and on. That’s the best way to build ratings for it.

I agree 100%

2 hours ago, Daybreak said:

So KCAL Morning News will be the main morning newscast? Wow that’s crazy to see for a city like LA. The CBS affiliate will not have a morning newscast dedicated solely for that channel. 

Off topic, but I think over time this trend will catch on around the country. The big 3 won’t have near the relevance they do now in the decades to come. In fact, I’d already argue they have less relevance than decades ago. 

26 minutes ago, GodfreyGR said:

Hot take- In the era of Google Maps and Waze, having traffic reports in newscasts at all makes no sense. As for the what already happened part, that's just news.

I agree 100% 

On 12/2/2022 at 7:41 AM, Georgie56 said:

And the last of the holdouts, KCBS/KCAL, getting ready to debut Next Weather.

 

 

This branding actually makes no sense. The “next” weather branding is about what’s coming next and preparing viewers. Traffic reports are quite literally about what’s happening now, AND what has already happened to cause the current traffic backups. 

I dont think this has been shared yet. CBS News Detroit open: 

[LINK REMOVED BY MANAGEMENT]

2 hours ago, tjt24 said:

John Shumway and David Highfield are still there. How much longer that lasts remains to be seen, but as @Tylersaid, all the other greats have retired.

Forgot about Shumway now that he’s in the morning. As for Highfield, he’s good, but he doesn’t fall in the same category as Rice, Stacy Smith, or Patrice King Brown. 

53 minutes ago, newscopter7 said:

Good Lord, bring back the Group W 2. 
 

is there anyone recognizable left at KD besides Ken Rice and Pompeani?

Nope. All the other greats have retired. 

KDKA is getting a new newsroom. Preparing for the CBS News Pittsburgh rebrand?  

22 hours ago, ActionTV27 said:

As long as Norah helms the weeknight newscasts, don't ever expect CBS Evening News to leave DC. The only reason EN is there in the first place is because DC is where Norah lives.

 

Edit: I should note CBS News has almost always been in DC with a bureau there, so it's not as if they moved in to DC just for Norah.

I would argue that an evening news program is best suited in DC versus NYC.

No new graphics in Denver this morning. 

3 hours ago, Newsjunkie24 said:

Who does have CBS News have for a younger and vibrant personality? 

Not a fan of the opening graphic or music. They’re both kind of a departure from the CBS streaming look debuted earlier in the year. 
 

As for the show itself. Not sure why CBS executives thought this was a good move. The show is as dry as his personality. Bring back News Hour and give me Jericka Duncan. 

4 hours ago, newscopter7 said:

With a station like KCNC, that really hasn’t had a stable brand, there’s really nothing to lose with CBS’ latest branding scheme. But for a station with stability and a known local brand, it doesn’t. I know there some that think KDKA isn’t special, but there is a joke about the visitor to Pittsburgh who asks who “Katie Kaye” is because they keeping hearing Katie Kaye (KDKA) said…

Re KDKA; That joke was relevant 25 years ago. In modern times, no one is out on the streets saying call letters. Or channel numbers.