Tyler

The Valleys Watchdog? That looks like a security system logo. 

No new graphics in Denver this morning. 

3 hours ago, Newsjunkie24 said:

Who does have CBS News have for a younger and vibrant personality? 

Not a fan of the opening graphic or music. They’re both kind of a departure from the CBS streaming look debuted earlier in the year. 
 

As for the show itself. Not sure why CBS executives thought this was a good move. The show is as dry as his personality. Bring back News Hour and give me Jericka Duncan. 

4 hours ago, newscopter7 said:

With a station like KCNC, that really hasn’t had a stable brand, there’s really nothing to lose with CBS’ latest branding scheme. But for a station with stability and a known local brand, it doesn’t. I know there some that think KDKA isn’t special, but there is a joke about the visitor to Pittsburgh who asks who “Katie Kaye” is because they keeping hearing Katie Kaye (KDKA) said…

Re KDKA; That joke was relevant 25 years ago. In modern times, no one is out on the streets saying call letters. Or channel numbers. 

33 minutes ago, nycnewsjunkie said:

No need to be snarky, but yes, CBS or CBS New York will suffice.

 

(If you weren’t being snarky, my apologies for interpreting it that way.)

Yeah, I wasn’t being snarky. Apologies if it came off that way. I was trying to prove that things like that need not be overlooked. Why complicate branding outside of a newscast when you can just say “CBS.”

1 hour ago, Geoffrey said:

What will stations be branded as outside of news? How will they differentiate between TV and streaming?

Here me out:

”CBS.”

51 minutes ago, Kenneth Kissel said:

I want a black and gold version of this for KDKA-TV please. Please CBS. 

Absolutely not. Not a f’ing chance. 

Color me impressed. Well done, CBS News. 

1 hour ago, FiveNews said:

Glad to see they are doubling down on staying in DC. I have always liked the DC move. It's the nation's capital and there is a ton going on there these days. Makes sense to be in the middle of the madness.

I agree. Most don’t seem to like the move to DC but I’m on board with it. 

Saw a new KDKA sports promo. Don’t have video of it but it uses the deconstructed eye and blue color scheme that matches the CBS network look. It was sharp looking. 

23 hours ago, Kenneth Kissel said:

For now. WPCW (KDKA-TV's sister station) still has the 2020 KDKA look. Thank goodness. 

Because the NOW brand wasn’t meant to replace existing newscasts. 
 

As if those black and gold graphics weren’t ugly enough on their own. Paired with that green CW logo

18 hours ago, nycnewsjunkie said:

The more I think about the radio issue, the less I think it matters in the long run for two reasons. First, while the KDKA situation caused a bit of an uproar directed at the TV station, I think most people know the difference.

John Q Public has no clue that KDKA TV and KDKA radio aren’t related. The average viewer has no reason to know they aren’t related. 
 

I don’t think that even with solid ratings and historical call letters that stations like KDKA will not get the new branding. CBS wants consistency. And when you let a handful of stations go rogue, you end up with things like hideous black and gold graphics. CBS is looking to the future, and the future doesn’t include call letters or station numbers.

I absolutely love this. The local media needs to be called out more often. They report things in one community and then not in others, when it suits their narrative. Props to Dewan and DK Sports for not just calling WPXI out, but actually doing something about it.

On 2/23/2022 at 3:50 PM, Kenneth Kissel said:

I wonder how soon we will see https://www.cbsnews.com/pittsburgh/  or https://www.cbsnews.com/kdka/

They aren’t going to streamline the locals and continue to let KDKA do whatever they want (thankfully). It will be CBS News Pittsburgh. 

53 minutes ago, 24994J said:

Blow some dust off this thread. The debranding of the channel numbers is gaining momentum with the roll-out of new station sites, extensions of the network's.

 

https://www.cbsnews.com/newyork/

Interesting. I’m on an iPad and the link directs me into the CBS News app.

3 hours ago, Kenneth Kissel said:

Hopefully, we will see this graphics package transfer to the O&Os. I can't wait to see what the CBS eye could look like in the black and yellow KDKA-TV package. The New Streaming Station logos look good though. Here is CBS News Pittsburgh.

You’re way too obsessed with the black/gold look at KD. Any future new O&O graphics will be standard on KD and not black/gold. 

7 minutes ago, Geoffrey said:

I am not hopeful. The previous CBS O&O look was uninspired and felt dated from the very beginning. Then the sloppy combination with the CBSN Local look. 

 

I do like the CBS network look that's being replicated across CBS Sports, CBS Mornings, etc. But I'm not hopeful that this will be done well.

 

We shall see.

I agree. I do love the network look. 

I highly doubt a new O&O look is launching soon. If one were launching, I think they would have held off on the First Alert Weather gimmick and launched it at the same time as the new look. 

1 hour ago, Georgie56 said:

According to @rkolsen on the Discord, the CBS O&Os are debuting new elements on Monday. The wait and speculation may be finally over.

 

Sneak peek: (h/t @rkolsen)

 

 

 That weather grab is from this promo 

Here is another animation of the CBS logo https://cbsloc.al/3iI0R4P 

Looks kinda like the Media General and WCBS packages... maybe it's the color...

IDK, but I like it!

WPXI HD videos

Courtesy of me...