I watched an WISC news open from 1993 a few years ago on their website and heard this theme (WHTM 1990). Last month, I searched around YT and watched this video and other WISC commercial breaks from this era which news teases that had this theme and it reconfirmed what already thought. I contacted NMSA to tell him the similarities of these themes and the current 3 may have debuted in late 1990 after David Sanks (longtime former GM) and Tom Bier (longtime ND, still at WISC as GM) started in their positions and the longtime "In Touch With Wisconsin" branding debuted (I saw a Christmas promo with the current 3: http://www.youtube.com/watch?v=xVryfoyNXAs, but he hasn't changed it yet. Good to see I'm not wrong.