skbl17

WTF? Didn't Gannett just launch a new website design in 2011? Gannett must have a lot of money lying around to go redesign websites this often.

 

Cinemagic did that package. It was one of their better packs. The graphics, music, and set were are all real nice but this whole "7 News" thing is what did them in and why they're still third place to this day. Buffalo viewers were so engrained with MCTYW and the "Eyewitness News" name that they turned away after this happened. It's ridiculous. Honestly I think MCTYW is dated as hell but there would be a huge meltdown at both WPVI and WKBW if they dumped it (and yes, it's been a lifelong dream of mine for WPVI to dump that theme).

 

I hope Nexstar comes in and pulls a WATN on WKBW. Even better if it happens in the same market WATN's old GM works in. That'll show her...

 

Actually, WKBW

, initially for their late newscast, in the final months of the Cinemagic package; the same year they brought back the "Eyewitness News" branding, complete with ugly graphics!

 

I do agree wholeheartedly that WKBW needs to be cleaned from top to bottom like WPTY/WATN. If WKBW actually wants to be serious in the Buffalo market, they don't need a refresh, they need to tear down the building and start over (yes, this is a mild exaggeration, but you get the general idea.)

WKBW has always struck me as a "yucky" (for lack of a better term) station. The ABC logo completely ruins what little dignity this logo had, so a redesign is in order. That being said, KGO/WABC style circle 7's are becoming way too common among ABC stations nowadays. If WKBW was to adopt a circle 7 logo, they'd have to make it unique or risk having their logo be another clone of all the other circle 7 stations out there.

 

And for Buffalo's sake, WKBW needs to do something about those awful graphics! Their last decent graphics package is from when, 2003?

 

Guess what?, you got it. KSHB "Fox 41 News" Open 1993:

 

The hell was that?! Ah, the cheesy 90s....