This is (sadly) probably why stations now always do their station ID in mouseprint, so that they don't make it (even more) intrusive as it is. I don't even think the way that it's displayed here is intrusive in the least. (It bothers me more when stations do their TOTH legal ID in mouseprint, when it *should* be more prominent.)
These decisions tend to be made at the station level, so it's not like our opinions are going to sway their decisions about a graphic that is mostly inconsequential in the long run, especially if we don't live in the area in question.
The FCC would beg to differ. At least they still *have* the rule that stations must properly ID themselves by their call letters and COL at/as close to the top of the hours as possible, even if stations basically show them in almost-illegible mouseprint.
I myself tend to refer to their stations by their call letters, regardless of the station's branding. "6abc" will always be WPVI (or just "Channel 6") to me, for example.
But a shortened "Cut One" open? I would expect it at the 11:00 pm open where it's used most often, but not in other dayparts...
I mean, as long as MCTYW remains their theme song, it's all well and good, but I'd rather hear the whole 19-second "Cut One" open with the full announce, if it's not the 11pm open.
The smash cut to the First Alert sting at 0:49 was very awkward and clunky; otherwise the tease and open were spot on and basically how the news should open. I get it, though, with first-day jitters and working things out, but again, otherwise, so far it looks very good - a case study in how other stations can and should use the GrayONE package. (Can't wait to see how WDBJ and WWBT do their versions when they launch there.)