NewsDirector37

Hello all, while reading the CBS Evening News thread, a question came to me that I had to ask, so I thought starting a new topic would be better than using the current evening news thread to keep that more geared towards the actual show production. As someone who fancies himself as a broadcast historian, the long suffering of CBS's evening news broadcast being in third place is puzzling. Forgive me if this has been asked before, but what, in your opinion, is the reason they can't seem to compete with ABC and NBC? I've read that ever since Dan Rather left years ago, they've been losing viewers, but I can't believe that one anchor leaving would cause them to not be able to compete with World News Tonight and Nightly News at least some of the time. I am aware of CBS's long prestigious history (WWII, Murrow, Cronkite), as well as a good bit of Rather's time in the chair and the happenings with him. Plus, as someone who works in local broadcasting, I'm aware of the ongoing constant shrinking of not just broadcasting, but linear TV as a whole. Looking forward to seeing your responses and engaging with everyone! Thanks for reading/responding!