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CTV National News unveiled new theme.


Amra

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Five months after Lloyd Robertson retiring from CTV National News and Lisa LaFlamme fronting the flagship newscast of CTV, a new package was introduced Monday. The music still has the signature from the former 2003 package. Personally, I don't like it that much. You can listen to the tease/open, on the link below.

 

http://www.ctv.ca/CTVNews/TopStories/20120213/music-national-news-120213/

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https://localnewstalk.net/topic/11753-ctv-national-news-unveiled-new-theme/
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I don't know if this can actually be considered "forward-thinking" when it sounds like a huge orchestral package someone commissioned in 1989. I do like it, but it feels very old and stodgy to me.

 

Personally, I consider "forward thinking" news music to be, for example, the BBC News theme. Or the Global Local News theme. Not this.

I don't like how CTV is puffing themselves up by saying that this theme was "proudly" produced in Canada. Global's music was also produced in Canada and they didn't make a big deal out of it.

 

http://jamesbowersmusic.com/music-for-tv-portfolio/news-sports/

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