tw-804 192 Posted November 10, 2012 Share Posted November 10, 2012 WKYT, the CBS affiliate in Lexington, Kentucky recently dropped their 27 NewsFirst name after 27 years. The new branding is now WKYT News (the general branding is still WKYT). Along with the rebranding, WKYT debuted a new logo and ditched In The Groove Music's Heart of The City for Gari Media Group's CBS Enforcer. http://www.wkyt.com/...recentnewscasts Link to comment https://localnewstalk.net/topic/12257-wkyt-changed-their-news-branding/ Share on other sites More sharing options...
T.L. Hughes 890 Posted November 11, 2012 Share Posted November 11, 2012 I'm guessing that this thread probably belongs in the graphics section. That being said, WKYT's new look appears to be a hybrid of WBZ's logo (prior to adding the CBS eye and the "4", upon adopting the O&O graphics), 'KYT's previous graphics package and certain aspects (such as the main open and weather graphics) attempt to also resemble the CBS O&O graphics. Link to comment https://localnewstalk.net/topic/12257-wkyt-changed-their-news-branding/#findComment-76982 Share on other sites More sharing options...
CircleSeven 1955 Posted November 11, 2012 Share Posted November 11, 2012 When I saw the new KYT logo, it screams WCCO's secondary logo from a few years ago. Link to comment https://localnewstalk.net/topic/12257-wkyt-changed-their-news-branding/#findComment-76983 Share on other sites More sharing options...
tw-804 192 Posted November 11, 2012 Author Share Posted November 11, 2012 I'm guessing that this thread probably belongs in the graphics section. I was gonna put that in the graphics section at first. I haven't posted anything here on TVNT in a while, but I stop by here from time to time. Link to comment https://localnewstalk.net/topic/12257-wkyt-changed-their-news-branding/#findComment-76984 Share on other sites More sharing options...
Ntropolis 596 Posted November 11, 2012 Share Posted November 11, 2012 I'm kinda dissapointed. I liked 27 Newsfirst... Link to comment https://localnewstalk.net/topic/12257-wkyt-changed-their-news-branding/#findComment-76987 Share on other sites More sharing options...
rah6448 21 Posted November 11, 2012 Share Posted November 11, 2012 I must say...the O&O's could have used this kind of approach to their graphics, branding, and music... Link to comment https://localnewstalk.net/topic/12257-wkyt-changed-their-news-branding/#findComment-76990 Share on other sites More sharing options...
Jess 1115 Posted November 11, 2012 Share Posted November 11, 2012 Their graphics are all over the place. Different fonts, different colors, some obvious remnants of their old 27 NewsFirst stuff... That said, it's a really good in-house effort. it's clearly inspired by the CBS O&O package - as well as some of the updated elements they've been pushing - but the execution really is a lot better. The O&O management should take notice. Though I don't think adopting that active L3 style is feasible. Link to comment https://localnewstalk.net/topic/12257-wkyt-changed-their-news-branding/#findComment-76991 Share on other sites More sharing options...
Guest NewsHound Posted November 12, 2012 Share Posted November 12, 2012 I have many qualms with this... first off it's an obvious knockoff of the CBS O&O graphics, and they look terrible! Gray TV has their own in-house graphic design unit, and this has to be the crappiest work they've churned out. Definite step down from the previous package. Major fail... I just hope Gray doesn't plan on extending this to further CBS properties. If WRDW receives these, it will be a terrible day. Link to comment https://localnewstalk.net/topic/12257-wkyt-changed-their-news-branding/#findComment-77002 Share on other sites More sharing options...
Ntropolis 596 Posted November 12, 2012 Share Posted November 12, 2012 I have many qualms with this... first off it's an obvious knockoff of the CBS O&O graphics, and they look terrible! Gray TV has their own in-house graphic design unit, and this has to be the crappiest work they've churned out. Definite step down from the previous package. Major fail... I just hope Gray doesn't plan on extending this to further CBS properties. If WRDW receives these, it will be a terrible day. It's surprising because Gray's in-house graphics dept. usually produces some pretty good work for small markets... Link to comment https://localnewstalk.net/topic/12257-wkyt-changed-their-news-branding/#findComment-77004 Share on other sites More sharing options...
ABC 7 Denver 1717 Posted November 12, 2012 Share Posted November 12, 2012 I like the look of the CBS Eye, but like the CBS O&O graphics, it should be tilted up, not down, and extruded more. Other than that, the package seems somewhat reminiscent of NBC Look F in terms of shape laying and tease transitions. Link to comment https://localnewstalk.net/topic/12257-wkyt-changed-their-news-branding/#findComment-77005 Share on other sites More sharing options...
Guest NewsHound Posted November 14, 2012 Share Posted November 14, 2012 I like the look of the CBS Eye, but like the CBS O&O graphics, it should be tilted up, not down, and extruded more. Other than that, the package seems somewhat reminiscent of NBC Look F in terms of shape laying and tease transitions. Not even close. It screams in-house. Link to comment https://localnewstalk.net/topic/12257-wkyt-changed-their-news-branding/#findComment-77114 Share on other sites More sharing options...
groupwfan 97 Posted November 14, 2012 Share Posted November 14, 2012 I must say...the O&O's could have used this kind of approach to their graphics, branding, and music... Took the words out of my mouth. Peter Dunn, are you reading this? Link to comment https://localnewstalk.net/topic/12257-wkyt-changed-their-news-branding/#findComment-77115 Share on other sites More sharing options...
ABC 7 Denver 1717 Posted November 14, 2012 Share Posted November 14, 2012 Not even close. It screams in-house. I agree with that! I mean, the graphics look all over the place. Link to comment https://localnewstalk.net/topic/12257-wkyt-changed-their-news-branding/#findComment-77121 Share on other sites More sharing options...
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