Jump to content

Schurz going to Internet Broadcasting


Viper550

Recommended Posts

http://www.netnewscheck.com/article/25783/schurz-partners-with-ib-townnews

 

Unfortunately, don't expect them to visually re-invent the wheel... yet

Ugh. Really, when is someone going to realize, "hey, we can build and maintain a much nicer website in-house for a hell of a lot cheaper than if we hire one of these guys"? Because they totally can. Seriously, just get a WordPress install, a couple of plugins, and a decent theme.

 

Also...

 

 

Users, however, are unlikely to notice the shift, as Schurz selected near-identical templates to which to migrate the sites and the move won’t bring with it a switch to responsive design. Not yet, at least.

“Quite frankly, we are going to wait for the business model to catch up,” Oslund said. “The ad delivery model has not caught up with the user interface side of the house.”

He anticipates that Schurz may adopt responsive design for its sites next year.

 

Bzzt. Wrong answer.

 

Mobile is the future. Waiting until next year is a mistake. Responsive or adaptive designs should have been the first, second, and third priority.

Ugh. Really, when is someone going to realize, "hey, we can build and maintain a much nicer website in-house for a hell of a lot cheaper than if we hire one of these guys"? Because they totally can. Seriously, just get a WordPress install, a couple of plugins, and a decent theme.

This. Just look how clean and easy to use both the NBC and ABC O&O sites are.

Meanwhile, one Schurz station is not switching to IB; it switched to Worldnow instead because of a certain SSA...

 

I'm sure you can figure out which one, cause it's a station we've discussed here numerous times before...

 

Now, I actually like this better in a way than the design the other MG sites got.

Ugh. Really, when is someone going to realize, "hey, we can build and maintain a much nicer website in-house for a hell of a lot cheaper than if we hire one of these guys"? Because they totally can. Seriously, just get a WordPress install, a couple of plugins, and a decent theme.

A Wordpress DIY? Really? For a TV station that wants to have a shot at succeeding on the web (and mobile...)? Maybe DIY would work for a station in Bismarck, ND, or Butte-Bozeman, MT -- but Good Luck With That if you're in a major market. Are you aware of what happened to most of the Boston station websites last week...?

A Wordpress DIY? Really? For a TV station that wants to have a shot at succeeding on the web (and mobile...)? Maybe DIY would work for a station in Bismarck, ND, or Butte-Bozeman, MT -- but Good Luck With That if you're in a major market. Are you aware of what happened to most of the Boston station websites last week...?

This is why you then partner with a service like Cloudflare.
This is why you then partner with a service like Cloudflare.

... and who is "you"...? At what point does a station GM (or station group owner) let their journalists do journalism, and their engineers worry about keeping the signal on-air, rather than all of them cutting into their day jobs to try to make the website work? How many loose pieces and vendors does a station buckle on before they realize they're doing it badly?

 

Don't take my word for it:

 

http://www.broadcastingcable.com/blog/Station_to_Station/33807-Boston_Station_Sites_Struggle_With_Bombing_Coverage.php

  • 2 months later...

Well, it seems as if they're finally up, and a lot different than what their president suggested they would be.

 

http://www.wdbj7.com/

 

I can see shades of the Hearst layout in this, and that's probably not a coincidence. The header bar isn't pushed to one side like the Hearst layout (and that's good in my opinion), but the social icons do seem a bit tacky.

Archived

This topic is now archived and is closed to further replies.

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue. By using Local News Talk you agree to the Terms of Use and Privacy Policy.