TexasTVNews 1379 Posted May 30, 2007 Posted May 30, 2007 I just saw a 5 second promo on KTVT and it reads "The Most Trusted Name in Weather is coming to CBS-11". Do anybody know who's joining the CBS 11 Weather Team?
Gulf_Broadcasting 0 Posted May 30, 2007 Posted May 30, 2007 I just saw a 5 second promo on KTVT and it reads "The Most Trusted Name in Weather is coming to CBS-11". Do anybody know who's joining the CBS 11 Weather Team? no i don't. but anyway this should be interesting. so far, nothing from Uncle Barky either.
newsdude 64 Posted May 30, 2007 Posted May 30, 2007 Maybe they're doing a partnership with the Weather Channel, like WCBS has in place.
Gulf_Broadcasting 0 Posted May 30, 2007 Posted May 30, 2007 Okay, i just got done looking up the title of "The Most Trusted Name in Weather" and the first hit: Accuweather & HP. So I think some kind of partnership between Accuweather & KTVT is what's going on.
NewzPimpin 1 Posted May 31, 2007 Posted May 31, 2007 I can't stand Accu-Weather! :-\ Ew. It's so pre-packaged and generic.
Jterry 43 Posted June 1, 2007 Posted June 1, 2007 Isn't Accu-weather usually associated with ABC O&Os? In any case let's hope not for KTVT's case, Accu-weather is as bad as it gets IMO.
PelicanGuy 117 Posted June 1, 2007 Posted June 1, 2007 Isn't Accu-weather usually associated with ABC O&Os? In any case let's hope not for KTVT's case, Accu-weather is as bad as it gets IMO. Yeah, a lot of the ABC O&Os and several Sinclair ABC affiliates are working with Accu-weather. Even DirecTV's weather on its interactive channel comes from Accu-weather Accu-weather sucks.
TexasTVNews 1379 Posted June 2, 2007 Author Posted June 2, 2007 The Most Powerful Name in Weather has joined CBS 11... The Weather Channel.
first on fox 18 Posted June 3, 2007 Posted June 3, 2007 Is this going to spread to other CBS O and Os? God I can see KDKA not knowing what to do and using the 1990 Weather Channel logo.
Guest wfaa8fan Posted June 3, 2007 Posted June 3, 2007 Same as WCBS... Have TWC logo in the weather graphic. I assume they will be adding some logos to their set, like WCBS too.
LoadStar 366 Posted June 4, 2007 Posted June 4, 2007 Do they just use the Weather Channel name or what? Yeah, I don't get it. I just watched a WCBS weather report, and it looks like they just plaster the The Weather Channel logo everywhere. What does this gain the local station, besides more confusing branding? For that matter, what does this gain The Weather Channel? I could see a small market, low budget station offering to replace their weather people with The Weather Channel customized local reports, a la AccuWeather, but for someone like WCBS, this seems like a lose-lose proposition to me.
LoadStar 366 Posted June 4, 2007 Posted June 4, 2007 Do they just use the Weather Channel name or what? Yeah, I don't get it. I just watched a WCBS weather report, and it looks like they just plaster the The Weather Channel logo everywhere. What does this gain the local station, besides more confusing branding? For that matter, what does this gain The Weather Channel? So basically it's just TWC's logo slapped all over everything with nothing else to it? Based on what I saw on their website, yes. Take a look: http://weather.wcbstv.com/US/NY/New_York.html The weather forecast is the first video listed. Looks like they have the TWC logo in the background on set, then also on the actual forecast graphics screens. That's it.
jdcnow 14 Posted June 4, 2007 Posted June 4, 2007 Isn't Accu-weather usually associated with ABC O&Os? In any case let's hope not for KTVT's case, Accu-weather is as bad as it gets IMO. I always hear someone who respresents themselves as being from Accuweather do KDFW's Fox 4cast on KLIF (one of the local DFW area talk radio stations) at the :30 and top-of-the-hour newsbreaks, when Evan, Dan, Ron, or Maria couldn't do it. If my assumtion is true that Accuweather does indeed have an ongoing partnership of some kind with KDFW, (while I don't know for sure) I seriously doubt Accuweather would back out and go with KTVT. Unless of course KTVT would agree to make it $$$ worth Accuweather's while.
Recommended Posts
Archived
This topic is now archived and is closed to further replies.