promoguy98 252 Posted December 8, 2014 Share Posted December 8, 2014 Looks as if we may be seeing a transition of sorts as Newschannel 12 moves to fully branding themselves as WJTV. Over the past couple of months, the spots do not verbally reference Newschannel 12, nor does the majority of end graphics. During November sweeps, seems to be a mixture of end graphic tags, even several uses of WJTV only. Their proof of performance spot is full on WJTV. May be a sign of things to come! Once the LIN/MG merger is complete - this is one station that could really use a new logo, set and image - along with the overall station staff being majorly beefed up. There were around 120 employees in the 1990's-2000's, but since the recession have operated with about 50 to 55 people. POP Spot: Random Sweeps Spot: Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.