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NBCU owned stations launches "Spot On" CTV and OTT local ad business

LinCruzChicagoNYLA

By LinCruzChicagoNYLA
in General TV

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LinCruzChicagoNYLA AM Anchor

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The NBC Owned Stations unit recently launching the local ad business unit "NBC Spot On". The new unit represents local advertising for Connected TV and OTT platforms using NBCU and Comcast technologies through geotargeting and audience targeting. The launch was coinciding with the Comcast's proposed purchase of CTV/OTT ad business Xumo. 

 

https://www.fiercevideo.com/video/nbc-intros-spot-business-for-local-connected-tv-ott-advertising

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