WVUE's new set

[T.L. Hughes 892]

1 hour ago, MorningNews said:

Not sure where this afternoon’s speculation that they were ditching the Fox logo came from. The dress rehearsals of the new set all included the Fox 8 logo.

It came from this photo of the new building on the FB post linked a few posts back.

My guess is that logo was a prototype in case they got permission to drop the Fox branding, and they commissioned the signage before deciding to keep the “Fox 8” brand.

 

The one branding change they did make was the replacement of the longtime “Your Weather Authority” brand in favor of “First Alert”, carrying over (a non-italicized version of) the Helvetica Condensed font and the stylized thunderbolt from the previous weather logo.

Edited 20 hours ago by T.L. Hughes

[GodfreyGR 669]

1 hour ago, T.L. Hughes said:

It came from this photo of the new building on the FB post linked a few posts back.

My guess is that logo was a prototype in case they got permission to drop the Fox branding, and they commissioned the signage before deciding to keep the “Fox 8” brand.

 

The one branding change they did make was the replacement of the longtime “Your Weather Authority” brand in favor of “First Alert”, carrying over (a non-italicized version of) the Helvetica Condensed font and the stylized thunderbolt from the previous weather logo.

This, and if you look at the tour of the building they give in the newscast, the logos on the glass panels in the production/weather/newsroom areas alternate "WVUE8" and "Gray". The same segment, I noticed "WVUE8" and "FOX8" were used almost interchangeably. Are they in tandem? It is transitionary? Not enough evidence to speculate long-term from what I watched.

[nathannah 2466]

2 hours ago, T.L. Hughes said:

My guess is that logo was a prototype in case they got permission to drop the Fox branding, and they commissioned the signage before deciding to keep the “Fox 8” brand.

Probably more future-proofing than anything; if the Fox logo changes or they switch affiliations (or in the future Fox just stops operating on the traditional model), they don't have to change anything physically on the building, and when they take the WBRC baby steps it'll be easier if they decide to drop it in the future. Also like WMTV they can brand it neutrally and equally with GCSEN or whatever else Gray decides to operate out of it (note the extra space beneath the ground sign and plenty of room on the building fascia).

[TheRolyPoly 2480]

4 hours ago, T.L. Hughes said:

The one branding change they did make was the replacement of the longtime “Your Weather Authority” brand in favor of “First Alert”, carrying over (a non-italicized version of) the Helvetica Condensed font and the stylized thunderbolt from the previous weather logo.

 

Not necessarily. Graphics say First Alert but the weather intros (and even in some weather graphics) and in the set still say Your Weather Authority. WVUE can't decide on which brand to go 100% on.

[EricTheEnthusiast 40]

They're doing what they've been doing for months - for severe weather days they say Your Weather Authority is issuing a "first alert" and all branding is either First Alert or First Alert / Your Weather Authority. During regular weather, they call it Your Weather Authority.

 

I have to give them credit - their first few newscasts utilized many of the elements of their new set and were largely free of technical hiccups. You'd expect and forgive a few hiccups on day 1, but they really did a fantastic job.

 

I'm very interested in what's to come with their branding. Originally the sign on the gate said FOX8 (unless I'm losing my mind, which is possible, but it was easy to see, you drive by it lit up on the interstate), but then just before moving that changed and the signage on the building was revealed.