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KCCI has highest % of viewership in country


newzie

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There was an interesting article in the Des Moines Register this morning about KCCI holding over 17% of the market viewership at 10pm making it #1 in the nation according to Nielsen.

 

According to the article the top five are:

 

KCCI - Des Moines, 17.9%

WAFB - Baton Rouge, 16.2%

KWQC - Davenport, 16%

KWTV - Oklahoma City, 15.3%

KYTV - Springfield, 15%

 

 

Article: http://www.desmoinesregister.com/apps/pbcs.dll/section?category=PluckPersona&U=5884734341254e62b156e6ad7ee7202b&plckPersonaPage=BlogViewPost&plckUserId=5884734341254e62b156e6ad7ee7202b&plckPostId=Blog%3a5884734341254e62b156e6ad7ee7202bPost%3a10eb6872-70a6-4949-84ee-ac2c6e89f623&plckController=PersonaBlog&plckScript=personaScript&plckElementId=personaDest

Yeah, I've heard KCCI is a pretty good station. I've also read that competition WHO-TV is catching up to KCCI.

 

Also, I suspect that KWQC's is going to go down..way down. There is quite a controversy going on with the Cheif Meteorologist at that station (who has been there for nearly 22 years), and I've read several blogs saying "I'm switching if he's gone". I hope KWQC enjoyed their tenure at number 1, because rumor has it, the "firings" aren't going to stop there.

I'm assuming this is for the top 100 markets? Because I know there are some small market stations out there, mine included, that have way more than 17% viewership.

 

And I always liked WHO better than KCCI, I hope WHO takes them down soon.

What about WNEP? I know it's a couple years old, but they had a 20.6 rating/42 share. They had been the highest rated in the country.

 

>I'm assuming this is for the top 100 markets<

Yes, the article does state that.

I thought WABC has the highest percentage of viewership, but...even for a #1 market they don't come close.

 

Jonathan Allen

 

Now I'm going to base this on nothing but speculation, but I'm going to say that the reason WABC claims to be "The #1 Station in the Nation" is because they are #1 in the #1 market, not that they truly have more viewers than anyone else. Can I get a WABC fanatic to back me up on this?

Now I'm going to base this on nothing but speculation, but I'm going to say that the reason WABC claims to be "The #1 Station in the Nation" is because they are #1 in the #1 market, not that they truly have more viewers than anyone else. Can I get a WABC fanatic to back me up on this?

 

 

 

WABC has the most viewers watching them out of any television station in the country. The key word here, though, is percentage (or shares). That is why KCCI holds the rights to highest percentage of viewers watching.

 

To break it down into simple math:

 

WABC, since it's in the largest city, has 100 viewers available but only 40 watch...that's 40% of viewers watching.

 

KCCI, since it's in a smaller market, has 50 viewers available and 25 watch...that's 50% of viewers watching.

 

Get it?

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