d247 43 Posted March 10, 2008 Share Posted March 10, 2008 From Yahoo: NEW YORK (MediaWeek) - The WB is springing back to life. Warner Bros. Television Group plans to resurrect the network in the form of a new Web site, whose working title is wb.com. Users will be able to catch free streaming episodes of all WB-produced series that aired on the network during its 1995-2006 run, including "Gilmore Girls," "Everwood" and "What I Like About You." It was not immediately known whether WB shows produced by outside studios -- among them, "Buffy, The Vampire Slayer," "Felicity" and "Dawson's Creek" -- would be featured, or whether current Warner Bros. series airing on WB's successor The CW, such as "Gossip Girl," would appear on the site. Sources told Mediaweek that wb.com will be ad-supported and that, in addition to offering past WB series, the site will feature new, short series and vignettes targeting the old WB audience, primarily women 12-34. Each episode will reportedly run 5 minutes, with 10 installments slated. Sources said wb.com will have a beta launch next month, with a major rollout planned for this fall. One source called wb.com Warner Bros.' version of Hulu, the joint NBC Universal/News Corp. Web venture offering premium video content from both companies and others. "We're in the process of developing several Warner Bros.-branded Web destinations and will announce all the details in the coming weeks," Warner Bros. TV Group said in a statement, stopping short of confirming specifics. The WB and UPN networks merged to form The CW in the 2006-07 TV season, but several WB shows that moved over to the new CW lost audience. Reuters/Hollywood Reporter Thoughts? Link to comment Share on other sites More sharing options...
DMA 135 Posted March 11, 2008 Share Posted March 11, 2008 Hell, slap it on a subchannel. It'd be better than a weather channel. Link to comment Share on other sites More sharing options...
Spring Rubber 618 Posted March 15, 2008 Share Posted March 15, 2008 Hell, slap it on a subchannel. It'd be better than a weather channel. *attacks above poster* TWC FTW! Link to comment Share on other sites More sharing options...
DMA 135 Posted March 15, 2008 Share Posted March 15, 2008 I mean more along the lines of Accuweather. Link to comment Share on other sites More sharing options...
LoadStar 363 Posted March 23, 2008 Share Posted March 23, 2008 My thoughts? It'd be nice if this were an actual trial balloon for a relaunch of The WB on the air. The WB actually had marketing that appealed to a broad audience base (beyond the core 12-34 Female demo), and it actually FELT like a legitimate attempt at building a network, neither of which I can say about The CW. Link to comment Share on other sites More sharing options...
kjohnson 15 Posted March 28, 2008 Share Posted March 28, 2008 My thoughts? It'd be nice if this were an actual trial balloon for a relaunch of The WB on the air. The WB actually had marketing that appealed to a broad audience base (beyond the core 12-34 Female demo), and it actually FELT like a legitimate attempt at building a network, neither of which I can say about The CW. Exactly. I think the digital subchannel is a good idea. Link to comment Share on other sites More sharing options...
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