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WCNC-TV Charlotte Rebrands Itself ......


TennTV1983

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Posted

Wow. Did not expect this from a Belo station, branding wise. What was wrong with WCNC branding?

Posted

Yeah, Belo's graphics are usually pretty good. But this? It's just awful and looks like a hideous modification of KGW's logo which accidently looks like a modernization of something used in the late 80's, early 90's.

Posted

I actually like the new logo and the use of their channel number again, even though the font screams 1989, which I'm a fan of the somewhat of a retro look.

 

EDIT: I've noticed from their videos from their website that they're now using Tower v.2. They should've went with that when they debuted the Belo graphics last year.

Posted

KRAP-TV:

Because DTV Channel Numbers mean nothing to the graphics department or to your TV. WCNC will still show up on Channel 36...

Posted
KRAP-TV:

Because DTV Channel Numbers mean nothing to the graphics department or to your TV. WCNC will still show up on Channel 36...

 

Yep. PSIP is your friend.

Posted

They've had a real identity crisis the past few years :) Sticking with the call letters would make the most sense. I don't know the cable penetration around Charlotte, but there's a lot of rural area, so "6" probably confused people who were OTA. (Although it works in Palm Springs, Ft. Myers, etc.)

 

I wonder when stations will learn to try fixing content instead of branding to try and solve ratings problems?

Posted

The change over was likely a long-range plan by the station to re-introduce the Channel 36 station ID. IMO, WPLG did this similarly when they dropped their "Eyewitness News" moniker for "Channel 10 News" before moving over to "Local 10." You do away with one before you introduce the other, so the first is somewhat forgotten by viewers at large.

 

Step one: re-introduce call letters ( the "WCNC 6 News" period).

Step two: drop the "Channel 6" branding ("WCNC News/Carolina's News Connection/Channel" period)

Step three: re-introduce the OTA number (and/or new branding).

 

Voila! You get a new branding without the hassels of folks thinking you've done something radical.

Posted

Is this a joke? The gaphics look to be an obvious rip-off of KGW (well, the lower-thirds at least). This is atrocious.

Posted
Is this a joke? The gaphics look to be an obvious rip-off of KGW (well, the lower-thirds at least).

 

Considering both KGW and WCNC are Belo stations and they both use the standardized Belo graphics package, I think that's the point.

Posted

WCNC should have gone back to branding itself by its cable channel number with the newscast title/branding as Carolinas' NewsChannel 6.

Posted

Ew. If they're gonna have an ugly logo like that they should have called it "

"

 

I liked the "Carolina's News Connection" look myself... sad to see it go. I guess another case of "we aren't out of last place yet, let's change everything."

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