ThunderJay27 27 Posted February 9, 2007 Share Posted February 9, 2007 Channel 6 is doing some off the wall sweeps stories. All be it interesting, Matt O'donnell did a story on cars being pulled uphill by gravity. Odd though, 10 sent Tim Lake to Osweggo, NY to stand in the snow and report live at 11. Vince Dimentri filled in back in the studio. Why do our stations get dumb with these sweeps stories? Link to comment Share on other sites More sharing options...
WCAUTVNBC10 408 Posted February 9, 2007 Share Posted February 9, 2007 technically, sweeps isn't necessary. all the ratings are kept digitally on boxes 365 days a year. They still collect ratings February May and November. Link to comment Share on other sites More sharing options...
hopdevil 1 Posted February 10, 2007 Share Posted February 10, 2007 They still collect ratings February May and November. They 'collect ratings' for EVERY day of EVERY month. I believe FLANate1009's point was this: with LPM's being used in most of the top 10 markets, there really isn't a need to focus on the traditional sweep months anymore. It's just a dirty habit that hasn't been broken, yet. Link to comment Share on other sites More sharing options...
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