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WPIX Morning News @ 4am


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When did newscasts decide to start at 5AM en masse?

 

I don't know why they need to start at 4AM. Probably as the quality of the product goes down they can fall back on their "commitment to local news", which means "we cram newscasts into every slot we can't fill with the network or syndicated shows".

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There is a demand for local news at 4am. As the viewing audience continues to move out to suburbs and more suburban people take jobs in the City, the commutes get longer and the wake up time for many people is now during the 4 - 6 am hours.

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