LoadStar 363 Posted March 24, 2011 Share Posted March 24, 2011 I'm watching WISN news 3/23 @ 10 p.m., and it looks like the main anchor desk is being lit much differently than I ever remember it. There's a lot more contrast tonight, and reds/golds are much, much more pronounced. If I had to come up with a word for it, its that the colors are much "richer" than they ever were before. Is this just a fluke tonight, or are they doing something different with their lighting? (It's a good look for them... they always had a very flat white/blue to their lighting.) Link to comment Share on other sites More sharing options...
Samantha 2878 Posted March 24, 2011 Share Posted March 24, 2011 Could a lighting design change like this be linked to producing HD news? Link to comment Share on other sites More sharing options...
LoadStar 363 Posted March 24, 2011 Author Share Posted March 24, 2011 Could a lighting design change like this be linked to producing HD news? I wish. I don't see WISN going HD anytime soon. They can't even manage to get aspect ratios right some of the time. (Just tonight, they screwed up the aspect ratio of the network-provided Nightline tease - squashed the 16:9 down to 4:3.) Might be one of many steps that might one day eventually lead toward them thinking about HD, I suppose. Link to comment Share on other sites More sharing options...
Weeters 1811 Posted March 24, 2011 Share Posted March 24, 2011 12 News This Morning just started, it's hard to tell what's changed, but something definately has changed. I want to say the picture is sharper, so they might have installed HD studio cameras... Lighting upgrades are usually a sign of preparations for HD news though... Link to comment Share on other sites More sharing options...
bixpchiphead 105 Posted March 24, 2011 Share Posted March 24, 2011 For those so inclined, the VP of engineering for Hearst offers some hints.. http://www.tvnewscheck.com/article/2011/03/24/50076/hearst-budgeted-for-upgrades-hd-mobile?utm_source=Listrak&utm_medium=Email&utm_term=Hearst+Budgeted+For+Upgrades%2c+HD%2c+Mobile&utm_campaign=Hearst+Budgeted+For+Upgrades%2c+HD%2c+Mobile Link to comment Share on other sites More sharing options...
trev57 46 Posted March 25, 2011 Share Posted March 25, 2011 I noticed this too. To me the picture does seem almost sharper. I really hope this is a step towards them going HD. But if they are in the process of going HD, I think the set needs to be overhauled. Link to comment Share on other sites More sharing options...
trev57 46 Posted March 25, 2011 Share Posted March 25, 2011 12 News This Morning just started, it's hard to tell what's changed, but something definately has changed. I want to say the picture is sharper, so they might have installed HD studio cameras... Lighting upgrades are usually a sign of preparations for HD news though... Care to elaborate at all...? Link to comment Share on other sites More sharing options...
ProButtonPusher 230 Posted March 25, 2011 Share Posted March 25, 2011 It is entirely possible that the studio was re-lit and no equipment changes were made. Link to comment Share on other sites More sharing options...
Weeters 1811 Posted March 25, 2011 Share Posted March 25, 2011 Care to elaborate at all...? HD cameras require different lighting than SD cameras! Link to comment Share on other sites More sharing options...
trev57 46 Posted March 30, 2011 Share Posted March 30, 2011 In other news regarding WISN, they surprisingly fell from 1st to 3rd place in the 10pm slot in the February ratings, behind WTMJ and WITI. WTMJ- 4.53 WITI- 4.31 WISN- 3.82 WDJT- 2.55 http://onmilwaukee.com/movies/articles/feb11demos.html Link to comment Share on other sites More sharing options...
LoadStar 363 Posted March 31, 2011 Author Share Posted March 31, 2011 In other news regarding WISN, they surprisingly fell from 1st to 3rd place in the 10pm slot in the February ratings, behind WTMJ and WITI. WTMJ- 4.53 WITI- 4.31 WISN- 3.82 WDJT- 2.55 http://onmilwaukee.com/movies/articles/feb11demos.html A big part of that was Super Bowl related, I'd wager, but still -- that's simply shocking. It's been WTMJ and WISN neck and neck for some time, with WITI a comfortable third. It's also interesting that this drop for WISN happened simultaneous with the expansion of the 10:00 news to 1 hr. long. Link to comment Share on other sites More sharing options...
trev57 46 Posted April 1, 2011 Share Posted April 1, 2011 A big part of that was Super Bowl related, I'd wager, but still -- that's simply shocking. It's been WTMJ and WISN neck and neck for some time, with WITI a comfortable third. It's also interesting that this drop for WISN happened simultaneous with the expansion of the 10:00 news to 1 hr. long. If it was Super Bowl related, you have to hand it to WITI. Their 9pm newscast was the highest rated of all late night newscasts, and they managed to hold enough viewers to move them into 2nd place at 10. And yes, I do think that WISN falling to third has a lot to do with the 1 hr newscast. Even though the two half hours are completely different, people hear 1 hour and think "I don't want to stay up that long". Link to comment Share on other sites More sharing options...
LoadStar 363 Posted April 1, 2011 Author Share Posted April 1, 2011 And yes, I do think that WISN falling to third has a lot to do with the 1 hr newscast. Even though the two half hours are completely different, people hear 1 hour and think "I don't want to stay up that long". Yeah, I read that comment in one of the articles (think it was the J-S article), and I just simply facepalmed. Although personally, I've long since been an advocate of them carrying the late night network programming live instead of time-shifting it. (Nightline at 10:30, Kimmel at 11:05) If they scrap the second half hour, that might finally let them do so. Link to comment Share on other sites More sharing options...
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