ctmajka

I'm wondering what it's made of that lets it peel like that? I would have thought it was a painted PVC or vinyl logo, but I guess they used construction paper & glue sticks...

Speaking of awkward ABC logos in various places of their studio... What's up with that, yo?

WOI-TV re-vamped their image in 2006, taking away the Eyewitness News moniker, and replacing it with ABC 5 news. I suppose to make themselves feel more like an O&O, they also went with graphics that were VERY heavily inspired by graphics that Hothaus did for an ABC O&O station in the next state over...

From what I've read in regards to the talent shake-ups pending at the ol' 7, I'd have to say I'm curiously excited. From a day-to-day basis, you don't realize just how stagnant the station REALLY has become. Then you look back at all the shake-ups that are due, and you think "Holy shit! THIS will be kinda cool!" Whatever they (permanently) decide, I have complete confidence that 7's decisions will make sense, and do nothing but move the station forward.

There are a few things about this statement I'd like to point out. (*1): Everyone in my family, extended family, and friends families watch 7. So far, everyone I've talked to has said that the new music is more bland than the older cuts. Clearly if they can notice that on their own, there's something about the older music that they prefer. People notice these things, and over-all, we give them less credit than they deserve. (*2): There is a science behind music choices whether it be for a newscast, radio station, product, store (Menard's), etc. I'd hardly call making a music choice as a CSD absurd. There's a lot to think about, not just "How well does that go with our graphics?" Sure, that's important, but if there's a long-standing tradition in the music department, like there is at WLS (30 years with the 2000/2000+ signature), you're going to stick with that tradition. Why? People are comfortable with things that are familiar. With WLS, the people are familiar, the Circle 7 is familiar, and (until recently) the most punchy, melodic, grand theme song of any Chicago TV station has been familiar. Because of the signature, and because of the presentation. Now, honestly, the music is bland. Most specifically the close. The open is fine, they're using Eyewitness News as a bumper, okay, and the close is horrid. I would actually not mind if Gari made a version of the WABC S4 closing cut with the 2000+ signatures in there. THAT would be something.

In my opinion, since he's planning on bringing Eyewitness News back BECAUSE of the familiarity Chicagoan's have with the name, I'm comfortable speculating he's kept that in mind with the music-portion of the branding. The News Series logo has been used going on 31 years now, so honestly there would be no reason to bring back an historic name for nostalgia's sake, while getting rid of a music theme that everyone has grown accustomed to just as (if not, more so) equally.

I've noticed on the Facebook promo that the "7" is actually a little bit thicker than it's ever been. Is it just me, or is that Circle 7 a tad "WXYZ"?