Okay, so by this reasoning, if I am the 5pm/11pm meteorologist at WNBC (#2 station in DMA 1 New York) and I take a job as morning meteorologist at WWL (#1 station in DMA 51 New Orleans), that's not a demotion. Get real!!! If it looks like a demotion and smells like a demotion .... it's a demotion!
Sheena:
Move from DMA 4 to DMA 7
+
Move from evenings to mornings
=
Demotion
If she went up in one area and down in another then it would be a lateral move, but that didn't happen.