ttvn2000

Best decision WKYC has made in a while. She’s surprisingly versatile and has done a great job filling in at the desk over the past year or so. I do feel badly for other sidelined and underutilized anchor talent at WKYC, like Lynna Lai and Danielle Serino (who both fit in perfectly during the heyday of 19 Action News then moved over to 3).

Scripps should hire them! Beautiful evolution of the Limerick package. This and WOIO’s should be an option for other Gray stations.

Cammy Dierking officially announced her departure from WKRC, following the lead of her former co-anchor Rob Braun: https://www.google.com/amp/s/amp.cincinnati.com/amp/2506665001 Time to completely overhaul WKRC.

Calling Mary Bubala!

I would guess some of that logo duplication is courtesy of VDO, who created packages for both stations in the early 2000’s (WSMV’s short-lived package with the “[4]” and “Seize the Day.”)... Kinda like how KOB ripped off WABC’s “Eyewitness News” word mark after having a package created by the same firm...(Giant Octopus perhaps?)

WKYC’s Monica Robins has announced she has a brain tumor. https://www.wkyc.com/mobile/article/news/health/3news-monica-robins-brain-tumor-story/95-552b537d-f6a5-44d1-a795-20782592a963 I wondered why she hasn’t been on air for a bit. Prayers and positive thoughts to a successful surgery and recovery for her.

Not necessarily. The “logo” that appears on screen doesn’t always correspond with newscast branding. For example, the logo on WKYC’s graphics read “WKYC 3” yet they were called “Channel 3 News.” Or WTOL’s just says “WTOL 11” but they go by “WTOL 11 News at XX.”

WTOL’s Dick Berry retires Sunday after 40 years: https://www.toledoblade.com/a-e/tv-radio/2019/09/27/after-four-decades-at-wtol-tv-toledo-reporter-dick-berry-retires-sunday/stories/20190928049 Candid interview and great perspective from an actual journalist. "The whole media business has become more corporate ... which is affecting how the news is covered, as well as the people you see entering the news business," he said. "A lot of them are not qualified to be in the news business. I just wonder how they got to be where they are.”

WKYC has starting doing this during their 7pm show...(Not Gray, I know - but thought it was worth sharing.)

I agree with this, however, at the moment, WKYC airs significantly less news each day. They have less time to fill, and a deep bench of talent...and this is what we get? Their limited schedule should make them hyper-focused on broadcasting actual news.

Perhaps, but I see heavy “fluff” influence on all their newscasts - and in a top-20 market like Cleveland, we could use actual NEWS. A piece on White Claw and Polk giving away swag in an 11pm newscast is ridiculous. Or, maybe not if they want to appeal to the lowest common denominator.

It is the “mastermind” of a gent with no broadcast design experience who admitted he “didn’t watch broadcast news.” https://www.linkedin.com/in/john-forgetta-a2313b44 Their “Director of Content’s” claim to fame is the 4th hour of Today. https://www.cleveland.com/tv-blog/2018/08/today_show_producer_adam_miller_named_director_of_content_at_wkyc.html As for GM Micki Byrnes? How could she let this happen? Gotta wonder what her husband (former WKYC GM Brooke Spectorsky) thinks of this evolution...

A longer review to come...perhaps. But look - even this would’ve been better. (Actual screencap from “Front Row” 3 on 3 at 7...)

I posted too soon - and didn’t edit my initial post. The other promos and videos feel like a “sizzle reel” of sorts. I appreciate the custom graphics package because now, they are “practicing what they’re preaching” in terms of developing a new and unique product. It’s more than I expected - I was expecting the same TEGNA graphics with a new logo slapped on. So, an unexpected surprise. We shall see how it goes!

It debuts Sunday at 11pm from what I hear - but here is a story from their website. https://www.wkyc.com/mobile/article/about-us/the-new-3-news-more-of-what-you-love/95-4da0085b-feb2-433b-a62b-becba28fa774 From the looks of those promos, it looks like they used their quota of stock video from iStock...and then some. Champaign bottles and shopping bags...something “marvelous” is coming. Ok, then

I think WTHR and WBNS have “minimalist” enough logos that the 1-color (White) versions will translate nicely to the TEGNA graphics. They (thankfully) didn’t change WTOL (even with that false alarm), so I think we’re likely to see those logos remain for a bit. Had WTHR not refreshed their logo a few years back, it might have been a different situation. With all this said, I could be completely wrong and both could be in for a downgrade a la WKYC. (But I’ve discussed my disdain for that more than I needed to, LOL .)

This explains a lot - the station’s creative director had no previous TV experience and admitted in this interview that he did not watch local TV. https://www.wkyc.com/mobile/article/entertainment/television/liveonlakeside/liveonlakeside/95-243d301f-06ca-4369-b280-50eafcfd45ca

@JosiahCubed - I don’t hate simplicity in logos as much as I hate the fact that they threw out years of brand equity for something that basically looks like Arial Narrow in a circle. I’d encourage them to put some thought and rationale behind their design decision. This just feels like change for the sake of change. Regarding good examples of simplicity: I love WBNS’s most recent iteration of their “10”. It stripped away all those obnoxious effects (hello there “10TV News HD” ) yet kept the “10” logo they’ve had since the 90’s in tact. WKYC could’ve easily stripped away the effects of the previous “3” and delivered something that looked less generic yet still carried on the equity they have built. But it’s likely their goal to break it all and start fresh. So if that’s the goal, then they’re succeeding... FYI - I am also a marketer and graphic designer by trade.

Some behind-the-scenes images... I bet it was difficult to put that logo on the cookies

And they couldn't ditch that gawd-awful "11" ?!?!

Everything about this launch is very 'piece meal' - which is odd, considering they really could've put the newscasts in the "Live on Lakeside" studio while they made these changes at once. Side note: Can an admin or moderator move the WKYC logo-related conversation from "Out and About" to this thread?

Cementing their dominance, WJW picks up Carl Monday, Tom Meyer and Tom Merriman in "contributor" roles: https://fox8.com/2019/09/17/back-at-fox-8-tom-merriman-tom-meyer-and-carl-monday-return-to-the-fox-8-i-team/ So basically, Monday and Meyer left WOIO and WKYC respectively, because they had to. (And we see how that's going for them.) I have to wonder how/if this type of thing will continue at Fox 8 if Nexstar retains ownership.

Why why why do they continue to just put band-aids over that set?! It’s the same desk, just refreshed. Over and over again. That newsroom studio looked it’s best from its inception to 2008... once they added those banners, it went to pot. Argh. This “WKYC Studios” BS has been in all the annoying press releases each time a new member of talent is announced. Who are they trying to be? I just don’t get it. I have said it before, but I am genuinely curious. We’re the ratings so poor to justify these changes? It makes no sense, especially as Fox 8 doubles down on their “Cleveland’s Own” branding (which is nearly 35 years old, at least) and executed it beautifully. Russ Mitchell deserves better. Jim Donavan and Betsy Kling deserve better. I’m just bewildered by this decline. Look at anything from WKYC from 1999-2009 and mourn this loss: This just pushes the Cleveland market down the gutter even more... Argh.

I can't even. And we thought the 11Alive logo or WFAArrow logo was bad. THIS CANNOT BE. (Maybe this conversation should move to a Graphics or TEGNA Corporate Thread?)

I want to like this - as it is definitely “on trend” in terms of a flat design. But - the open is sloppy and clearly inspired by TEGNA. (Diagonal stripe pattern is an obvious similarity.). I do like the transitions and wipe/masking effects. The set is a nice variation of what we’ve seen in recent Nexstar sets - similar to WISH but with an overall “darker” palette and varying textures. Plus, unique features like the bridge cables and street patterns really bring a “local” flavor. In this age of consolidation, I appreciate Nexstar’s approach to individual station branding and identity. (Which is obviously a remnant from Media General and Lin.) I wish TEGNA, Scripps and Sinclair would take a similar approach, It’s standardization without being too cookie cutter - offering options for individuality amid a slate of consistent design elements.