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channel2

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Posts posted by channel2

  1.  

    So basically... Gannett paid a marketing firm a lot of money to scramble the letters in their name, and create a definition for it.

     

    They paid said firm a lot of money to create many names. But for some reason, the Gannett people felt "Tegna" best reflected some convergence of today and tomorrow or some such pile.

  2.  

    Both the browns and Gannett/Tegna probably paid some firm half a million bucks to come up with it.

     

    It's not necessarily the fault of those firms - the clients just tend to blow a bunch of money on "why bother" or flat-out baffling solutions, picked from what is almost certainly all manner of better/more interesting ones.

     

    "Tegna" sounds like the name a scandal-ridden insurance company would adopt to me.

  3. I'm not a huge fan of the Journal graphics, and I admit I'd be disappointed to see Scripps use them as a model for their next standardized graphics package, unless they did something to make the look a bit more appetizing to me. My dislike of them might be from the feeling that they replaced a lot of truly exemplary (also Renderon) stuff on the Journal stations and can't hold a candle to what they replaced.

     

    Renderon does great custom stuff, but when they have to go generic they do that a little TOO well (though the 2012 Scripps graphics are alright and way better than

    )
  4. Scripps has two classes of stock. The Scripps family controls the more powerful class. They'd have to consciously decide they wanted to throw in the towel before Scripps were to be sold. I'd increasingly like for that to happen, and it might happen sooner than some Big Media monolith buying their other company Scripps Networks Interactive (which also has a dual-class stock structure, and has been the subject of buyout speculation for years).

  5. It seems like these days, local TV logos are either bland or overwrought monstrosities. I prefer the former, but it is sad how local TV stations don't seem to commission actual memorable logos anymore.

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