Just watched the first newscast posted. Here are my takeaways:
-I like the effort and intended purpose of the newscast, but the execution seems off. You can tell that they were going for a lighter feel with "all the information that you'll need" but there were just way too many people coming in and out of the newscast, with Ukee in the first block, and Jessica in the 2nd half hour, just to recap the headline. Natasha and Alexandria (I know Natasha is) are both more than capable of handling the news.
-Part of the execution is if they are going with the lighter feel with information overload newscast, then I'm sending sports (with the Eagles) and HealthWatch are going to be major components of the newscast. Why not integrate Don and Stephanie in the newscast itself... Part of the reason (besides ratings) why 10's All That & More with Tracy back in 2006 did not work out was the program had a purpose when Cherie Bank was integrated with health news. But I think that was around the time she had her medical condition began to affect her too.
-That's too much having Ukee and Jessica popping in the 4 PM newscast when they do 5, 6, 10, and 11 PM newscasts.
-Is it just me or am I hearing them refer to the program as CBS3@4? Do they not want the program to have the Eyewitness News brand?
-6 has had the 4 PM Newscast for 7 years now and I think they've perfected the balance between hard and soft news by now. 10 has been going hard news at 4 (especially with 20 minutes non-stop A Block) for at least 5 years now. With CBS3@4, I expect both to follow this... "you do you"