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Everything posted by Rusty Muck
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Which is why they took the "KCAL" brand and ran with it for the transitional phase to "CBS News Los Angeles". In due time, they will be marketing "CBS" and "KCAL" as one and the same, then all they literally need to do is swap out "KCAL" with "CBS" on the set on the set and in the graphics system. These things are literally not set in stone and meant to be immovable, as evidenced by KYW tacking on "CBS News Philadelphia" onto their dying 2016 graphics package. In what feels like a point that's being belabored, I don't think much of anyone will be confused when "KCAL News Los Angeles" becomes "CBS News Los Angeles". It'll probably make it easier for people to find online, especially when KCAL's online stream already shows both "CBS" and "KCAL" branding. That's not a hot take. That's reality. Pat Harvey is an industry legend and a pillar for the station. Car chases can be seen on practically every other station in the market because apparently that's what viewers like to see. Do traditional ratings really matter anymore in the burgeoning era of streaming? Not even executives think so.
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There was no way WJW was going to keep “ei8ht IS NEWS” for any longer than a year; even if Fox didn’t buy New World, it was always going to become “Fox 8”. (The 1996 news set with the original Fox searchlight duratrans and Fox logos everywhere was obviously designed months before Fox made the purchase, it wasn’t like it came out of thin air!) Ditto with WITI and “SIX IS NEWS”, which only lasted half a year… it was destined to become “Fox 6” but they needed to remove the last traces of Storer-era branding. Which is also what WJW did with “ei8ht IS NEWS”. The plan has always been to make the combined news operation “CBS News Los Angeles”, no ifs, and or buts. “Failure” would be a total reverting to “CBS 2” and “KCAL 9”, and the likelihood that happens is imperceptible.
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It’d be a heck of a lot cheaper for Nexstar to use the SAM NewsNation theme on all of their stations than handling dozens of themes, some of which are no different from the others (SAM’s custom theme for WJZY being the lone exception). If Nexstar wants to make NewsNation anything more than a quick cash grab (thanks to retrans fees and nothing more) they’ll push the NN branding on all of their owned and/or operated stations. NewsNation PIX 11, NewsNation WGN 9, NewsNation KTLA 5, NewsNation WJW 8, etc.
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Nexstar bought time on a station they own to clear it. Nothing more. TitanTV lists no station in the Cleveland market. It’s not on WUAB’s schedule and WJW can’t run it because of Fox NCAA basketball. Chances are high that Nexstar jumped the gun in that press release and really hasn’t cleared LIV to the extent they have.
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KCAL is a temporary situation; Wendy explained outright it was a much stronger brand than “CBS 2” ever was and they had to reconcile both brands (which prior regimes never did) before starting the process of streamlining everything. Odds are impressively high that “CBS Los Angeles” will ultimately subsume the KCAL brand in less than a year, and KCAL itself becomes “CBS Los Angeles+”. It’s like everyone in this thread is just trying to grab a straw at something—the temporary KCAL branding anomaly, the colors in the KDKA newsroom, the temporary usage of WBZ’s full logo in the temporary box logo—just trying to find some exception to this massive rebrand when it was fully laid out to the general public by Wendy herself well over a year ago. And she’s going to wave a magic wand and carve out exceptions to this effort she herself initiated? Please. Next there’s probably going to be something WCCO does that’ll be slightly different from the other stations and people will go, “a ha! Channel numbers and call letters are still alive and well in Paris!” But in the real world, time marches on.
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I feel the exact opposite. Clearly, they couldn’t wait to dump the EWN name and apparently felt it would be good to ease in the branding. Those graphics aren’t long for this world, and neither is Enforcer.
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CBS News has already been merged into the O&Os and vice versa; they are in the process of assimilating into each other.
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The only thing they DIDN'T do is rebrand to "PIX 11, Your NewsNation Station" or "NewsNation PIX 11 New York" YET.
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With all due respect, this is a multi-faceted discussion on something unprecedented in American broadcasting but has happened in literally every other country on the planet. What is the dividing line between discussion and speculation? If this works for CBS---and if I were a betting man, I would throw my money into the "yes" column---there will be ramifications throughout the entire TV industry, including among the large station groups that remain in existence and among the other networks. It WILL happen because it has ALWAYS happened ever since the days of Philo Farnsworth, William Paley and David Sarnoff. Never forget the old adage that television, and especially local television, is built on copycats.
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How has WFAA "lost market leadership" when demos can be extrapolated and manipulated in such a degree than any station in the market can claim to be #1 because of one specific time period? Or that market ratings are no longer commonly available? Or that Nielsen's methodology looks to be increasingly flawed? Or is it just a commonly held assumption with no factual backing because people on this board and in other places don't like Tegna? The younger demos today are not the younger demos of the 1980s. And guess what, those people will be in the 25-54 demo in a matter of years. Less and less people watching in the money demo is nothing but bad news and makes the local TV news business wholly unsustainable. WFAA's management hasn't changed much since the Belo days, and maybe that's why they have been having issues finding ways to target younger demos. But guess what, you can't play to the same audience forever with the same, tired product that is not in any way distinguishable from any other station in the market. The people watching now will get older, less desirable to advertisers and the TV product will become less relevant to the general public. Cable news targets 65+ and up and is only profitable because of retransmission fees, not because it commands any actual blue-chip advertising. That can't work in OTA. It's the age-old adage of "evolve or die". CBS stagnated under Moonves, Dunn and Friend, and it's a long-overdue makeover. Tegna has been doing it pre-emptively and whether or not they succeed or fail is still very much to be determined, contrary to many a popular opinion. Doing this mid-week is an interesting move, almost like they literally couldn't wait to get the renaming over with.
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It does because once the Apollo-SG bailout officially dies, Tegna won't be able to find a sucker buyer for their group as a whole. They barely did when Apollo stepped in as a not-silent partner, enabling SG to "outbid" Byron Allen. But tbh, Byron dodged a bullet not getting Tegna. Being successful breeds complacency. Look at the ABC O&Os. They are poorly positioned for a digital environment and are in a bad position in the world of social media. "Channel 6 Action News" and "Channel 7 Eyewitness News" are successful despite their names being forever stuck in the 1970s, and their formats are not really any different from any other newscast in the country. WABC and WPVI's main draw is ... rusted dial syndrome? Because people like musical cues unchanged for nearly 28 years on both stations? Because they're the local ABC station? Because they like the main anchors? Because they still call themselves "channel 6" and "channel 7"? Because Disney treats the stations like a budget line item and appears to be wholly disinterested in running a TV network? That's all fine and good until you realize that less and less people are watching OTA news nowadays--especially in the lower parts of the 25-54 money demo and especially the 18-25 demo--because they opt for online sources. CBS and Gray are approaching fertile ground. If WSVN could remake themselves from being a sleepy NBC station to the king of sleaze and trash in a matter of months in 1988 and transformed the industry, there's no reason why it cannot happen again in the present day. And yes, this would have been unnoticed by the previous three stooges that ran CBS, Moonves, Friend and Dunn.
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Soo is delusional and so is the Tegna board. It’ll be extended for a few months in a vain attempt to keep it alive but it’s already failed. Contrary to the occasional pieces of hopium published on some financial websites, the DOJ and FCC are literally sitting on their hands and refusing to weigh in or indicate they’ll ever do anything about it. Which is worse than actually voting the deal down. Apollo-SG didn’t close on the Tegna deal in 2022, nor will it ever close. All parties are now wasting their collective money and time and Tegna—itself too big to fail—will be left holding the bag on assets they won’t be able to sell the way they want to. Why is doing a branding convention implemented practically everywhere else on this planet a position of weakness? Because they aren’t using archaic brands like “Eyewitness News” or channel numbers or (with one current exception) call letters? They’re actively targeting an audience Nielsen has been struggling to adapt and measure properly—which is not that radical when you notice that Gray has done the same thing at WOIO, which has also been implemented at WANF (and they aren’t even using call letters or channel numbers in their branding). CBS’s future is both in streaming and OTA and they’re betting on it being successful on free providers like their in-house PlutoTV. In fact, CBS News Detroit is pushing their Pluto channel a lot since it came online.
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Soo Kim’s buyout attempt happened right before the prime rate was raised multiple times, killing off this M&A “rolling thunder” of the past decade. And there’s a good chance it’ll be raised again in the coming weeks. Even if Tegna doesn’t want to exist, their options are extremely limited.
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Who said anything about owning television stations? I betcha there’s a group or two in Texas willing to take quick cash from CBS and convert their stations into a full-power KTVT repeater or semi-satellite. They don’t even have to be the market’s existing CBS affiliate…
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It's weird seeing a WHIZ logo that doesn't date back to 1985 (or before that with @DirtyHarry's avatar).
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Not unless you have plans to expand your presence... and there's a bunch of CBS affiliates owned by one company that doesn't want to exist in places like Houston, San Antonio and Tyler.
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It’s being built out incrementally; likely that you’ll see the start time pushed further in the coming weeks to 5am and 4:30am.
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TitanTV confirms WWJ will start airing the 6am news next week… This buildout is insanely quick.
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Well if you’re looking at Zap2It right now, there’s a few gaps in the schedule starting next Monday as Drew’s show is being moved to WKBD outright (presumably in the 3am hour??). Phil McGraw’s show at 3pm has also apparently been removed? :thinking:
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Funny that LIV is not showing up on WUAB’s schedule on TitanTV, but Zap2It (which Nexstar owns) is showing it. The same disparity is also occurring with WKBD. Who to believe? Well, the websites for both WUAB and WKBD link to TitanTV and NOT Zap2It…
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46/17 could literally have unchanged ratings and yet is proving to be a runaway success targeting viewers less likely to watch OTA or want to watch news at unconventional times. Nielsen ratings matter less and less with the rise of streaming.
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Well they definitely won’t be using the black box with “KYW” as 1) they haven’t called themselves “KYW” for a generation and 2) there’s this little thing called KYW NewsRadio, which now has a wide-ranging partnership with WCAU. ”CBS Philadelphia” sounds about right.
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So Weigel apparently had the option to refuse carriage of LIV and Nexstar let them decline? If that's the case then Nexstar has no standing in their threat against CBS and they're free to.put the time-buy on stations they own.
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It’s WJZ. Maryland’s News Station. (even though the logo reads as “CBS 13 WJZ”)
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TEGNA Broadcasting and Digital General Discussion
Rusty Muck replied to ABC 7 Denver's topic in Corporate Chat
Unfortunately, Tegna is likely going to undergo major cutbacks and freezes regardless of what happens. Having a private equity buyout fail to this magnitude certainly doesn’t help.
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