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Rusty Muck

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Everything posted by Rusty Muck

  1. Rusty Muck
    CBS would want something in return for selling a station in a top 10 market. The only thing Cox can offer is KIRO (which at least pairs up with KSTW).
  2. Rusty Muck
    CBS getting WSB in an asset swap would be the most insane thing ever and I can totally see it happening.
  3. Rusty Muck
    They’d probably be penalized tax-wise for selling them and in the case of KSTW, there’s no one to sell it to. Ditto with WUPA.
  4. Rusty Muck
    This is also a situation that is highly in flux. Long term, I just can’t exactly see Paramount operating stand-alone indies in markets like Tampa and Seattle. It IS possible that Paramount conducts an asset swap or two to better align things… say, giving WTOG and WBXI-LD to Tegna, Tegna gives CBS KHOU/KTBU and gives WFAA and KVUE to Cox, while Cox gives CBS KIRO-TV… or some level of horse trading to that effect. Simply selling them feels like a non-starter because taxes, plus Atlanta and Seattle are not easy to find a buyer for. Even if they run out this fall, for the short term, plugging in movies in primetime and reruns of Paramount Network and Paramount+ shows seems like a good enough concept. Supplement it with sports play-by-play, the CBS News Now hybrid and local renditions of KMAX’s Good Day. This can include Atlanta, even if CBS takes the affiliation in-house at channel 69. Nothing stopping them from buying a WTBS-LD and moving the new indie format to 6.1 and 69.2
  5. Rusty Muck
    TND merely exists as a cheap ploy to get additional political ad revenue with ham-fisted political overtones to boot. Of course WXLV would drop the KABB-done "local" news to carry it. WNWO will run it as a cheap way to get advertising from both Michigan and Ohio. (It's also why KDNL doesn't even carry it, because Illinois and Missouri are nowhere close to being political swing states.) But why stop with TND? They could outsource everything to NewsNet and not have to pay anyone. As @Weeterspointed out in the Discord, it'd be a 1:1 replacement anyway.
  6. Rusty Muck
    Certainly WLNE and KLKN could benefit from being in a larger chain with more resources at their disposal. Ditto if Apollo were to also sell WFXT to Tegna (which might be a good deal for both parties tbh).
  7. Rusty Muck
    Who said that would be permanent? Plus the “WCCO News” branding is still fairly prevalent at the opening and most reporter lock-outs. WBZ does the same and I’d be surprised if WJZ didn’t do the same as well.
  8. Rusty Muck
    She presided over the full-on erasure of Young Broadcasting, LIN and MediaGeneral as Soo’s hatchet person. She played a role in the depletion of many independent, unique voices in the “M&A rolling thunder”. They may not go bankrupt but Soo may just have no choice but to unload those four stations and the licenses for WQHT—WBLS to Tegna when they sue his sorry butt for breach of contract. Remember that Sinclair had to cough up several stations to Nexstar (vis-a-vis Tribune) after Tribune sued Sinclair when their merger imploded.
  9. Rusty Muck
    It's possible that whatever plans existed for WBBM got heavily revised or altered as soon as Jennifer Lyons came in? Plus supply chain issues are still a thing...
  10. Rusty Muck
    WBBM-TV also does not have anything close to a reputation or heritage that WGN-TV or WLS-TV have… or even WMAQ-TV, certainly not since Bill Applegate left in 1993. They’ve had the negative connotations of being a laggard or bottom-dweller. It’d be insane to think of WLS-TV becoming “ABC News Chicago” and stripping themselves of the circle 7, but WBBM-TV literally has nothing to lose. And it speaks volumes about how much of a project this actually is for CBS, we’re not talking about just mere brand architecture, but systemic changes in multiple news operations (or in the case of Detroit, literally building up from nothing).
  11. Rusty Muck
    The anchors are opening all newscasts with, “thanks for watching WCCO (or WCCO News), streaming on CBS News Minnesota”. The opens and most graphics show “WCCO News” fairly prominently. In fact, the only thing that has definitively disappeared is the “4”. The intriguing part is that, aside from the color scheme, KYW still rebranded themselves in line with the majority of the O&Os. The “3” is only there as a visual and marketing tool; all on-air references to “CBS 3” or “channel 3”, especially from a verbal standpoint, are gone anyway. And this came about with as many as 40–50 KYW staffers helping with this rebrand! If channel numbers mattered to them (and they work there, so they’d know), wouldn’t there be more to the “3” we’re seeing right now? KYW managed to pull off a rare feat. They adopted virtually all of the new CBS O&O branding conventions and yet are now looking like more of a “Philly station” than they have ever been, certainly since the CBS takeover.
  12. Rusty Muck
    They kept their old, dated look for far too long solely because of their longtime GM Jay Newman, and I wouldn’t be surprised if he refused to work with Dunn and Friend on much of anything. As soon as Newman retired, they got a new set and everything.
  13. Rusty Muck
    Okay this is actually really cool, custom M&Ms made for KYW that also include "Philly Proud". Whoever is in their promotions department is a genius.
  14. Rusty Muck
    And here you go
  15. Rusty Muck
    WOWO radio in Fort Wayne still uses it nearly 40 years after Westinghouse sold off that station. And once WJZ drops it, WOWO will be the only one left.
  16. Rusty Muck
    They'll never admit to the trades, "we went with a logo that hadn't seen the light of day since NBC was thrown back to Cleveland in 1965" because it would be insane to say. BUT it's pretty clear they looked long and hard at the station's history, saw that "3" and felt it would be better than the Westinghouse font or that Helvetica "3"... they went with the throwback on purpose.
  17. Rusty Muck
    Dropping that Helvetica "3" was totally intentional. It had too much negative baggage connected to Dunn/Friend and it was absolutely boring to boot. If WCBS were to swap out their current "2" for the Eurostyle-ish font with no eye and put THAT in their box...
  18. Rusty Muck
    @24994Jdid a mock in the Discord for WBBM with the Bears colors, and it actually looks good! (I won't share unless he'd want to lol) The aforementioned B+C article did have this quote from Adrienne which is making me think "open source" more and more... Basically, this feels like it's a "sum of all parts" among the stations, and KYW might have served as an ice-breaker. Ironically this has the feeling of something @Samanthasuggested to me once: the idea of a station group (she was thinking about Gray) creating a graphics package or branding conventions with different colors for different regions.
  19. Rusty Muck
    KYW-TV is CBS's pet project in more ways than one, it's fully repudiating and excoriating the past Dunn/Friend regime. Making Ukee Washington the literal face and voice of the station (in more ways that one) speaks volumes. If you didn't see Ukee deliver KYW's new mission statement during the 5pm newscast, you really should seek out the airchecks. What if the varied color palettes are intentional? What's to say they want the O&Os to try various color schemes and this is being worked out open-source between the stations? Of course I'm a Browns fan, so Eagles green >>>>> Steelers black-n-yellow, sorry yinz all lmao
  20. Rusty Muck
    A breaking news stinger ran at 4pm with the new look (didn’t mean to post within seconds of you @Georgie56)
  21. Rusty Muck
    KYW is doing everything they can to make Ukee Their Franchise(tm). He’s living proof that good guys DO finish first.
  22. Rusty Muck
    Having seen the demo, I actually give it a 9.5 out of 10, if it was JUST the 3 with no eye in that box, it’d be a runaway 10/10 and the best execution of the package yet. In fact, it already is better than KCAL
  23. Rusty Muck
    Yup, Ukee took over for Brian Lee voicing the opens a few weeks ago.
  24. Rusty Muck
    If you had to choose between the old Helvetica 3 (with the double CBS eye, no less) and this 3, which would you go with? I would go with the new 3 three 10 times out of 10.
  25. Rusty Muck
    Thing is, I can’t think of a commercial station in the market that has used a color scheme like this. Maybe WCAU in 1995 when they were a lame-duck CBS O&O? I know WIP-FM has that color scheme and blatantly so, being the Eagles radio flagship and all. To wit, WPSG has a logo that reads “CW Philly 57” but is identified verbally as “The CW Philly”. This is actually on-brand for them.
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