Bah, I like that new WKYC logo. It's simple and to the point, tells you everything you need to know.
Hey, when you see that 3, you know it's coming direct from Cleveland. You know what's boring? Those blue-and-white Circle 7s, those suckers are everywhere. You see one of those, it could coming from any of the nine zillion Channel 7s around the nation that were too lazy to come up with something unique.
And since I had no clue what the current WKYC logo looked like, I went to their website. It looks like a ne'er-do-well 3 leaning against a wall while a shady peacock looks around the corner for unsuspecting rubes to mug. Hardly trustworthy, I'd say.