ns8401

Everything they have been doing lately has an early 2010’s Scripps vibe to it. I mean… who would hire the guy that brought “The Now” into existence and burdened the local stations with it?

Lauren Kostiuk has joined WDIV in Detroit as a reporter from WTHR in Indianapolis.

When WXYZ switched to the 7 First Alert Weather branding in 2011 they started “7 First Alert Weather Days” not long after. They’ve been gone for years now. WDIV then rebranded their weather to “4 Warn Weather” and started doing “4 Warn Weather Days” which is executed in a ridiculous overhyped fashion. Apparently nobody got the memo there that it’s so last decade.

The neighborhood reporters thing isn’t actually a bad concept. WXYZ is giving its plethora of reporters each a beat. And it’s sending them out to rustle the bushes for stories in their assigned area. All but a handful (5 or less) of their air talents are not from Detroit so the reporters they are hiring know the area. If you do it right it’s pretty workable. They haven’t reduced anchor time and the quality is much improved overall. So if done well it’s a win. Certainly an improvement over all the failed Scripps ideas.

Good for him getting out there like that then.

Too bad they clip sports out of their on demand recordings. Is third fiddle at WLS a step up from Sports Director at WBBM?

WXYZ has added Jolie Sherman as a reporter. She came from WVIT in Hartford, CT.

No wonder you need a microscope to see Live! On their logo.

Well actually the fact they had a prescence in Denver and that they bought McGraw Hill’s stations in 2011 are unrelated. Unless you know something the rest of us don’t. All shots aside… when Scripps Networks Interactive spun off the TV stations was when things started falling apart. Those purchases just put lipstick on a pig.

Where are my manners? Good point.

I would imagine a fire sale would be in order and the stations would be spread to the four winds ownership wise. The networks would be behind apoplectic if stations went dark.

They can leave every days report on millions impacted by a sprinkle in their old digs too while they are at it.

I bet Scripps gets broken up at some point. Expanding with the crappy groups they purchased over the years was dumb. No offense to the KMGH or WTMJ fans out there.

I feel gipped a little then... I think WXYZ used some hybrid of both. That might have been due to WJBK's getting Eyewitness News first. The results of doing that are.... interesting.

You aren’t the first person I’ve heard say that about WPVI. I don’t doubt WABC is the strongest station in New York for a moment.