noggi

http://nbcarthouse.com/20/

Launching a barebones local tv news operation in an already heavily oversaturated market and producing an out-of-home marketing campaign featuring a bunch of nameless stranger's faces and giving people absolutely no idea what or where your "new local news" product even is... not sure if the question is if they've found an audience but can the audience even find them?

I think the biggest farce here is that most of the general managers, news directors, GSMs, and marketing directors are all white and mostly male. But hey… whatever 

Sales team in the newsroom? Yikes…

This would be an awesome chance for some great local prime time programming. But I’m sure we will just see a ton of very mediocre local newscasts. 

1 hour ago, PTVNews said:

 

I've seen several station do custom thumbnails. For example KGW and KING. I prefer KGW's as KING's text is too small. I'm actually surprised more stations don't do it.

It's a huge pain in the ass and most stations don't have a large enough digital staff for something like this. There's probably automated systems for publishing too, but most local stations also don't have the budget for this. We had to do them by hand at WUSA with a designer making a template, only to find that news management refused to get the digital team Adobe licenses. 

Trying to make Scripps into a household name:

https://tvnewscheck.com/journalism/article/scripps-news-to-debut-on-jan-1/

WETA is making a PBS NewsHour special on the Queen available to stations this evening. 

It’s definitely a much needed improvement. But it looks like a package that may have been good about five years ago. And some of the templates are a little sloppy. 

Cool! Looks like every set that’s ever been made in the last 15 years! Nice work gang. Clearly spared no expense!

Yeah, but wasn’t that just a branding device for their combined newsrooms? Not an actual content play?

41 minutes ago, tyrannical bastard said:

Well, I guess recycling a graphics package from Richmond is better than having a station from Richmond produce your newscasts. (like WTVR did for WDCW under Tribune)...

 

Still, shouldn't something in the nation's capitol be a little more original?  But then again, this is Nexstar we're talking about.....

The race to the bottom continues. 

Looks great!

I think this actually has a really nice vibe to it! Lots of presentation space and very open. Newsroom as a backdrop looks great. 

Probably because the set was already outdated when they installed it? Hopefully they invest in some lights this time around. 

Weather Centers are dated… make the set more versatile by not locking in on such a wasted space. As for the overall design and how it looks when you see the whole thing - how often does that’s even happen anymore? Shows happen in double boxes and 2-shots and in front of giant monitor walls. 

WABC is currently hiring a new creative director of design

https://abc7ny.com/31669/

On 6/27/2022 at 11:45 PM, Mrknowitall526 said:

Does anyone actually think WPVI will get new graphics?  The current package debuted a few years ago.  They always march to the beat of their own drum

They will. I was interviewing to be WPVI's Art Director about three years ago now when ABC started on this package... was told it "was like nothing you've ever seen before". I have to imagine Covid, the departure of Wendy McMahon, and changes with the design agency probably tabled this project for awhile. It's all being managed out of Chicago - though I'm sure that's no secret now that the weather look launched.

That said... this looks exactly like "everything I've ever seen before", so... I'm guessing they started over at some point and went down a very safe path with the design.

Oh wow... that's really bad.

Wow! This is really bad! Congrats.

WETA will make PBS NewsHour live coverage available to member stations. 

I’m thinking back to logos I’ve done at stations, I don’t believe Fox had guidelines. 
 

I think ABC is the only station that has any sort of attempt at co-branding guidelines. 
 

I’ll be honest though, there’s really nothing stopping a station from doing whatever they want (for the most part). 

WCCO’s Jason DeRusha says he will leave the morning news anchor desk on June 23. He will stick around for the occasional special project. 
 

https://minnesota.cbslocal.com/2022/05/24/jason-derusha-announces-transition-to-new-role-at-wcco-tv/

2 hours ago, CircleSeven said:

Another Hearst outlet is launching the 4pm. WISN (Finally!!) will launch the new show, beginning June 6.

 

Weekend Anchor Kristin Pierce and 9pm anchor Derrick Rose will anchor the new broadcast.

 

Program lineup will also change

• 2pm - Tamrom Hall
• 3pm - Ellen DeGeneres (will be replaced by Jennifer Hudson in the Fall)
• 4pm - 12 News at 4pm

Looks like The Good Dish would probably be burned off in the overnights for the remainder of the run.

 

From the press release: 

“WISN 12 News at 4:00 p.m." has a distinct focus on breaking news and the very latest on stories and events happening in neighborhoods across Milwaukee and all of Southeastern Wisconsin.”

So… what the hell are they doing in their other shows then?