MarkBRollins88_v2

Update on KOAA... I’ve obtained some insider info. Expect the graphics to launch within two weeks. There is a reason it can’t be later... one of their shows will not be possible without these new graphics... unless they want to open it with the wrong show open. I’ve seen one of the new graphics show opens... looks like they’ll be using the primary theme (At least for this particular show) and keeping the same voiceover person, and the same “always watching out for you” slogan. Also, they’re going to have quite the mess of call letters below their logo in the open. Three signals to account for. Was hoping they might go the WCPO route and use a white background with blue lettering. But they did not. Just the generic blue Scripps open. Overall though, my opinion remains the same that this isn’t bad on KOAA. I’m working to confirm some KRIS/KZTV and WLEX rumors... will come back with updates.

If the rumblings I’m hearing are correct, expect the graphics to launch on KOAA by sometime in September... hearing they may be launching something else then too...

I also spy some proxima nova. It appears the big Cordillera stations will be the last few to fall, but they’re about to. ... And I agree. The mountains in the back look better than just enlarging the logo, which most other stations are doing. As someone stated before, this package’s look and color scheme may actually fit KOAA decently. ... If they could tweak the blue to be a bit brighter on all the graphics for WLEX, it would be a good fit for them too, given their push to attract UK fans.

A couple more snapshots from the stream. Looks like they’re using the new graphics for everything in the stream except for the news updates with main anchors. No new music yet either.

I agree. Honestly this doesn’t look half bad and can actually be considered an upgrade from the current look, IMO. As for the rest of the package—we’ll wait and see.

Just happened upon this on KOAA’s live stream. Could they be launching soon?

No no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no

Can you explain? ... Also... here’s WRTV’s open...

I know this is all happening g suddenly, but my goodness that logo needs to change, and it needs to change fast.

I can tell you at least two of these will launch in September. ... ...Also technically KOAA has already launched if you consider they’ve had the weather graphics since I think March.

What?

This is just terrible news. KTVA is one of the most solid news operations out there and I really feel bad for their people. Their product is so far ahead of what is expected of a market that size. And their brand is respected and well renowned. I’m a little confused as to everything right now... these are my questions. 1. Does Gray have control of KTVA’s news department as of now? Or is it still GCI? 2. Is it still business as usual for the KTVA news department right now? Will they still be on at all their regular times? 3. Why so sudden? 4. Are KTVA’s newscasts going to air on the new CBS 5 now instead? 5. Is there more to come? Are we still waiting for some dominos to fall?

Let the record show... I TOLD YA

WICS in Champaign

Sinclairified in more than one way. This newscast does not even originate from the market it airs in.

The only other one I’ve seen using them is KJRH but they’ve mysteriously stopped using them for some reason last I saw. I find it funny no other NBC affiliates have opted to use the chimes. I know KSHB and WPTV used the NBC version of Inergy. But they don’t use the NBC version of the new music. ... On a side note, I STILL don’t understand why KOAA has had the new weather graphics for two and a half months but still has the old graphics for everything else. What gives?

I dunno, based on current market conditions, and situations at other companies, I’d feel darn lucky to work for Scripps. I agree with the rest of your comment. Over the past decade and a half, TV stations have gone a little overboard with graphics. They were experimenting with new technology and seeing just how far they could push it. Now they’re correcting for that. They’ve realized, even though they have the technology and ability to Make a complex, 3D, animated graphics package, sometimes simple is better. We’ve seen this trend with more than just TV graphics packages lately. Brand logos, packaging graphics, even architecture, are all taking a minimalist approach. The movie idiocracy is a good example (albeit fictional) of how “flashier” is just dumber. The graphics package fits well with Scripps’ new content strategy of focusing on in-depth, substantive, documentary style journalism, rather than just doom and gloom headlines and borderline fear-mongering (which is what Gray’s strategy seems to be). Scripps wants to be the antithesis of WSVN/WHDH, and actually respect their viewers’ intelligence, and let the quality journalism speak for itself. They don’t need a flashy, in your face graphics package to try to win viewers over. They’re letting their journalism do that. And I think they’ve also watched and learned from Tegna’s mistakes when attempting this strategy. Of course only time will tell. I think most viewer complaints about the package probably don’t even have to do with its overall aesthetic. I’ll bet most complaints are about the somewhat hard to read bug, for people who are vision-impaired.

Honestly the graphics have really grown on me. They’re not bad. I just wish they had some more color other than blue. They’re very blue. i would make some tweaks to make the music a bit more urgent, but again, it’s not terrible.

Looks like WRTV might be next in line.

Here’s my weekly post pondering why KOAA was able to launch the new weather graphics at the same time as KSHB in mid-April (already during the pandemic), but still seemingly hasn’t come close to launching any other aspects of the new graphics? Clearly other stations have been able to go ahead with their launches during the pandemic. What gives?

I wonder why they stopped using the NBC cuts?

Check the cuts from KJRH posted earlier in this thread. They’re the only NBC station I’ve heard using it. And if you watch their newscasts now, it sounds like they aren’t using them anymore.

Per @froyo49 the theme is now on News Music Now at http://www.newsmusicnow.com/news-music/#scripps . More extensive cuts than available on NMSA or Stephen Arnold’s YouTube. My takeaway: They should make a slightly more serious version of the sports theme and use that as the main news theme.

All the small markets have NFL teams these days! Get with times! /s

This is probably the worst website to choose to make fun of “TV nerdz”