Big Country News 435 Posted February 25, 2016 Posted February 25, 2016 KOSA, KMID, and KPEJ all use the 'Weather Authority' branding in newscasts. The awkward situation stems from their respective owners' efforts to rebrand the stations at around the same time. Before the rebrands, KOSA had 'Pinpoint' and KMID/KPEJ didn't brand weather.
mardek1995 200 Posted February 25, 2016 Posted February 25, 2016 KOSA, KMID, and KPEJ all use the 'Weather Authority' branding in newscasts. The awkward situation stems from their respective owners' efforts to rebrand the stations at around the same time. Before the rebrands, KOSA had 'Pinpoint' and KMID/KPEJ didn't brand weather. At least KMID/KPEJ's version of "weather authority" branding makes sense seeing as how they're owned by Nexstar (though KPEJ is only operated by said company, but still)
TheRolyPoly 2626 Posted February 26, 2016 Posted February 26, 2016 Off-topic: Did KOSA get new graphics now from Gray?
Big Country News 435 Posted February 26, 2016 Author Posted February 26, 2016 Off-topic: Did KOSA get new graphics now from Gray? Only in promos, nothing during newscasts.
Eat News 4745 Posted March 12, 2016 Posted March 12, 2016 KOSA, KMID, and KPEJ all use the 'Weather Authority' branding in newscasts. The awkward situation stems from their respective owners' efforts to rebrand the stations at around the same time. Before the rebrands, KOSA had 'Pinpoint' and KMID/KPEJ didn't brand weather. Because we all know how difficult it is to brand... "Hot and Dusty" or "Cold and Windy".
TheRolyPoly 2626 Posted March 12, 2016 Posted March 12, 2016 It doesn't make sense to say three separate brands when KMID/KPEJ are together, so in reality... it only makes two. KMID/KPEJ and KOSA with "The Weather Authority." I think KWES still uses "StormTracker 9 Weather."
Viper550 292 Posted March 23, 2016 Posted March 23, 2016 It's distinct: obviously, it's not just a weather authority, but Your LOCAL™ Weather Authority "LOCAL" is probably a trademark of Nexstar Broadcasting Group.
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