Big Country News 435 Posted February 25, 2016 Share Posted February 25, 2016 KOSA, KMID, and KPEJ all use the 'Weather Authority' branding in newscasts. The awkward situation stems from their respective owners' efforts to rebrand the stations at around the same time. Before the rebrands, KOSA had 'Pinpoint' and KMID/KPEJ didn't brand weather. Link to comment https://localnewstalk.net/topic/14976-three-separate-weather-authority-brands-in-midlandodessa/ Share on other sites More sharing options...
mardek1995 200 Posted February 25, 2016 Share Posted February 25, 2016 KOSA, KMID, and KPEJ all use the 'Weather Authority' branding in newscasts. The awkward situation stems from their respective owners' efforts to rebrand the stations at around the same time. Before the rebrands, KOSA had 'Pinpoint' and KMID/KPEJ didn't brand weather. At least KMID/KPEJ's version of "weather authority" branding makes sense seeing as how they're owned by Nexstar (though KPEJ is only operated by said company, but still) Link to comment https://localnewstalk.net/topic/14976-three-separate-weather-authority-brands-in-midlandodessa/#findComment-146275 Share on other sites More sharing options...
TheRolyPoly 2415 Posted February 26, 2016 Share Posted February 26, 2016 Off-topic: Did KOSA get new graphics now from Gray? Link to comment https://localnewstalk.net/topic/14976-three-separate-weather-authority-brands-in-midlandodessa/#findComment-146309 Share on other sites More sharing options...
Big Country News 435 Posted February 26, 2016 Author Share Posted February 26, 2016 Off-topic: Did KOSA get new graphics now from Gray? Only in promos, nothing during newscasts. Link to comment https://localnewstalk.net/topic/14976-three-separate-weather-authority-brands-in-midlandodessa/#findComment-146311 Share on other sites More sharing options...
Eat News 4745 Posted March 12, 2016 Share Posted March 12, 2016 KOSA, KMID, and KPEJ all use the 'Weather Authority' branding in newscasts. The awkward situation stems from their respective owners' efforts to rebrand the stations at around the same time. Before the rebrands, KOSA had 'Pinpoint' and KMID/KPEJ didn't brand weather. Because we all know how difficult it is to brand... "Hot and Dusty" or "Cold and Windy". Link to comment https://localnewstalk.net/topic/14976-three-separate-weather-authority-brands-in-midlandodessa/#findComment-147397 Share on other sites More sharing options...
TheRolyPoly 2415 Posted March 12, 2016 Share Posted March 12, 2016 It doesn't make sense to say three separate brands when KMID/KPEJ are together, so in reality... it only makes two. KMID/KPEJ and KOSA with "The Weather Authority." I think KWES still uses "StormTracker 9 Weather." Link to comment https://localnewstalk.net/topic/14976-three-separate-weather-authority-brands-in-midlandodessa/#findComment-147403 Share on other sites More sharing options...
Viper550 291 Posted March 23, 2016 Share Posted March 23, 2016 It's distinct: obviously, it's not just a weather authority, but Your LOCAL™ Weather Authority "LOCAL" is probably a trademark of Nexstar Broadcasting Group. Link to comment https://localnewstalk.net/topic/14976-three-separate-weather-authority-brands-in-midlandodessa/#findComment-147765 Share on other sites More sharing options...
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