n925tv 143 Posted October 8, 2016 Share Posted October 8, 2016 Here we go again...(don't shoot the messenger!)... Just noticed this but KASA TV (Fox 2) in Albuquerque/Santa Fe, NM re branded as "Fox New Mexico," completely dropping the KASA name that they have used since their beginning. According to their Facebook page, seems like they did it sometime back in late July but apparently nobody noticed (probably a better thing). I personally thought the older logo was unique, especially when the "2" was all lit up in neon. For the record, the KRQE logo hasn't changed so far. Here's the now former logo: And here's 2 variations of the new logo: Also seen here: [MEDIA=instagram]BLTOrLVhLt3[/MEDIA] Link to comment https://localnewstalk.net/topic/15392-kasa-tv-rebrand/ Share on other sites More sharing options...
Samantha 2896 Posted October 8, 2016 Share Posted October 8, 2016 Probably has to do with the fact that KASA itself is being sold and the Fox affiliation is moving to a subchannel. About the only thing saving it from "totally bland" is the New Mexico state shape. Link to comment https://localnewstalk.net/topic/15392-kasa-tv-rebrand/#findComment-160904 Share on other sites More sharing options...
TexasTVNews 1377 Posted October 8, 2016 Share Posted October 8, 2016 Probably has to do with the fact that KASA itself is being sold and the Fox affiliation is moving to a subchannel. About the only thing saving it from "totally bland" is the New Mexico state shape. You took the words right out of my mouth. https://www.abqjournal.com/810810/switching-channels-purchases-will-move-telemundo-fox.html Link to comment https://localnewstalk.net/topic/15392-kasa-tv-rebrand/#findComment-160917 Share on other sites More sharing options...
compubit 673 Posted October 9, 2016 Share Posted October 9, 2016 When I was in ABQ in early August, they were already using Fox New Mexico - the only place the 2 was showing up was as (an out of place) bug in the "Pay for Play" show they were running (News had just the News 13 logo - just branded as News 13 at 9). Looks like they've added the New Mexico outline to the wording, but everything else looks the same... Not sure of the transition date yet... Jim Link to comment https://localnewstalk.net/topic/15392-kasa-tv-rebrand/#findComment-160928 Share on other sites More sharing options...
NEOMatrix 1299 Posted October 9, 2016 Share Posted October 9, 2016 If there is a new logo for "Fox NM" I wonder if there's a new logo in store (or at least new graphics) for KRQE. Link to comment https://localnewstalk.net/topic/15392-kasa-tv-rebrand/#findComment-160943 Share on other sites More sharing options...
MidwestTV 1232 Posted October 9, 2016 Share Posted October 9, 2016 It's a little bland, yes, but it's a unique and creative way of using the simple border of the state to make a logo. Similar to what KTVX in Salt Lake does. Link to comment https://localnewstalk.net/topic/15392-kasa-tv-rebrand/#findComment-160944 Share on other sites More sharing options...
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