MilwaukeeMan 4 Posted January 8, 2017 Posted January 8, 2017 CBS 58 has apparently demoted long time evening anchor Michelle McCormack to the 12 and 4pm show. Morning News anchor Kate Chappell is now at 5 and 10pm. Seems quite young to do evening in a mid major market no?
trev57 46 Posted January 8, 2017 Posted January 8, 2017 Thank goodness. Something about McCormack always rubbed me the wrong way.
ThatSowislander 52 Posted January 9, 2017 Posted January 9, 2017 CBS 58 has apparently demoted long time evening anchor Michelle McCormack to the 12 and 4pm show. Morning News anchor Kate Chappell is now at 5 and 10pm. Seems quite young to do evening in a mid major market no? Looks like she is going the way of Paul Pi and McGinnis...always thought she was a better fit for mornings anyway (used to watch her with Mike Strehlow) The station has lost what little momentum it had going for it (content-wise) in the last few years. Prettying the set and graphics in most cases doesn't work unlike what they think.
ThatSowislander 52 Posted January 25, 2017 Posted January 25, 2017 http://www.ftvlive.com/sqsp-test/2017/1/25/promoted-and-demoted-in-milwaukee FTVLive reports behind the scenes drama due to the changes..
nathannah 2493 Posted February 26, 2017 Posted February 26, 2017 Haven't really been able to root anything out outside of Facebook, but it looks like a Facebook Live feed by the station from a homicide scene went awry when the photog (I'm not sure if it's a one-person band or reporter/photog) said into the hot mic that the Milwaukee Police 'can be trigger happy'. The station cut off the feed, posted a new feed, then a mention later in the day about it; "We are aware of a situation that occurred on a Facebook Live session. We are reevaluating our procedures and addressing the issue internally." Hopefully this means the death of FB Live at crime scenes. It's one thing to do a weather FB Live feed of 'hey, what's my town's snow amount'. It's another to use it just for the sake of using it in a place it doesn't belong.
Weeters 1969 Posted February 26, 2017 Posted February 26, 2017 Haven't really been able to root anything out outside of Facebook, but it looks like a Facebook Live feed by the station from a homicide scene went awry when the photog (I'm not sure if it's a one-person band or reporter/photog) said into the hot mic that the Milwaukee Police 'can be trigger happy'. The station cut off the feed, posted a new feed, then a mention later in the day about it; "We are aware of a situation that occurred on a Facebook Live session. We are reevaluating our procedures and addressing the issue internally." Hopefully this means the death of FB Live at crime scenes. It's one thing to do a weather FB Live feed of 'hey, what's my town's snow amount'. It's another to use it just for the sake of using it in a place it doesn't belong. Most people in a TV newsroom would tell you this is a bad idea. The only people who think it's a good idea are the ones working social media, who just see "likes" and "faves" and "engagements".
TrafficWI 2 Posted August 25, 2017 Posted August 25, 2017 Ratings at 10 are their lowest in a decade. .8 in demo two straight books since change Noon keeps most of Y and R lead in getting a 3 the same as 10 pm Sales dept told only show with growth of 25% was 4 pm since change and that ratings actually dip between end of 4 and bounce back up at 5:30 5 lost .6 and 10 lost 1.4 Seems like you were right
mre29 1552 Posted August 26, 2017 Posted August 26, 2017 Dumb question: Could the lost ratings have anything to do with the station's call letters? After all, "DJT" also refers to our current, extremely unpopular president, and people may be making a connection between the two that isn't intended.
caliwxdude 254 Posted August 26, 2017 Posted August 26, 2017 Dumb question: Could the lost ratings have anything to do with the station's call letters? After all, "DJT" also refers to our current, extremely unpopular president, and people may be making a connection between the two that isn't intended. No.
nathannah 2493 Posted August 26, 2017 Posted August 26, 2017 Nope, nothing to do with it at all. Unless you're a neophyte to the Milwaukee market, you either don't pay attention to the call letters or know they mean something else completely unconnected to that guy. Maybe they change in January when WMLW gets spectrumed onto WDJT to consolidate things, but otherwise, only the FCC and Nielsen ratings homes give them more than a second thought (I should also note as a Wikipedia editor we haven't had any incidents of 'lol, these calls mean our president because he OWNs them like the fake news media' vandalism, so even vandals don't care either).
Weeters 1969 Posted August 27, 2017 Posted August 27, 2017 Ratings at 10 are their lowest in a decade. .8 in demo two straight books since change Noon keeps most of Y and R lead in getting a 3 the same as 10 pm Sales dept told only show with growth of 25% was 4 pm since change and that ratings actually dip between end of 4 and bounce back up at 5:30 5 lost .6 and 10 lost 1.4 Seems like you were right Guess repainting the old, mismatched news desk didn't help at all.
LoadStar 364 Posted August 27, 2017 Posted August 27, 2017 Dumb question: Could the lost ratings have anything to do with the station's call letters? After all, "DJT" also refers to our current, extremely unpopular president, and people may be making a connection between the two that isn't intended. No. WDJT has always been a fourth-place finisher, and unless they find some niche to fill that the other stations in Milwaukee haven't, they'll continue to be a fourth-place finisher. There's nothing *wrong* with their newscast, it's just that there isn't anything that particularly stands out about them either. They're an unbelievably average newscast, and that's just not enough to gain much audience share. (Granted, average is a step up from where they used to be. The graphics, music, and new set really help the presentation... but that's just the presentation, not the product.)
The Frog 434 Posted August 27, 2017 Posted August 27, 2017 Dumb question: Could the lost ratings have anything to do with the station's call letters? After all, "DJT" also refers to our current, extremely unpopular president, and people may be making a connection between the two that isn't intended. You're right, that is a dumb question.
mre29 1552 Posted August 27, 2017 Posted August 27, 2017 You're right, that is a dumb question. Hey, at least I warned you.
mre29 1552 Posted August 27, 2017 Posted August 27, 2017 No. WDJT has always been a fourth-place finisher, and unless they find some niche to fill that the other stations in Milwaukee haven't, they'll continue to be a fourth-place finisher. There's nothing *wrong* with their newscast, it's just that there isn't anything that particularly stands out about them either. They're an unbelievably average newscast, and that's just not enough to gain much audience share. That's what I figured. Thanks! Nope, nothing to do with it at all. Unless you're a neophyte to the Milwaukee market, you either don't pay attention to the call letters or know they mean something else completely unconnected to that guy. Maybe they change in January when WMLW gets spectrumed onto WDJT to consolidate things, but otherwise, only the FCC and Nielsen ratings homes give them more than a second thought (I should also note as a Wikipedia editor we haven't had any incidents of 'lol, these calls mean our president because he OWNs them like the fake news media' vandalism, so even vandals don't care either). Well, I certainly hope I haven't inadvertently given anyone any ideas...
TrafficWI 2 Posted August 28, 2017 Posted August 28, 2017 Thank goodness. Something about McCormack always rubbed me the wrong way. Unfortunately the new team hasn't found its audience but McCormack rubbed enough people the right way at Noon that with Mike they now retain their full Young and Restless lead in and only show with growth of 25% was the 4 pm when Mike replaced Bill
TrafficWI 2 Posted August 28, 2017 Posted August 28, 2017 McCormack actually was the same work horse she's always been just different shift the story was not true unless that's why some other notable women left the station
TrafficWI 2 Posted August 29, 2017 Posted August 29, 2017 That story Not true planted by a person with motive to harm McCormack who is thrbsame workhorse she's always been, different shift. Regularly hands off tips. Ask anybody
TrafficWI 2 Posted August 29, 2017 Posted August 29, 2017 Thank goodness. Something about McCormack always rubbed me the wrong way.
TrafficWI 2 Posted August 29, 2017 Posted August 29, 2017 Yet the numbers at Noon went up and only 4 pm had growth over the part year hmmmm
Guest Posted August 30, 2017 Posted August 30, 2017 Yet the numbers at Noon went up and only 4 pm had growth over the part year hmmmm Is it your belief that those shows only had growth because you were anchoring them?
TrafficWI 2 Posted August 30, 2017 Posted August 30, 2017 Is it your belief that those shows only had growth because you were anchoring them?
TrafficWI 2 Posted August 30, 2017 Posted August 30, 2017 You can't move someone because if ratings and then ignore when they do well in other shift. If the "switch" had worked initially you wouldn't have heard the end of it.
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