Samantha 2895 Posted November 1, 2018 Share Posted November 1, 2018 The brand work was done by a firm called Principals, which has offices in Sydney and Melbourne. You can see a bit of the brand book in there too, as well as some other mocks. A couple of them need spell check... Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/page/2/#findComment-215907 Share on other sites More sharing options...
fox2 191 Posted November 1, 2018 Author Share Posted November 1, 2018 First look at Ten News First new set in Perth: Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/page/2/#findComment-215916 Share on other sites More sharing options...
Samantha 2895 Posted November 1, 2018 Share Posted November 1, 2018 A Brisbane news update: Also a Studio 10 story and live broadcast of the new logo going up on the building: Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/page/2/#findComment-215920 Share on other sites More sharing options...
fox2 191 Posted November 1, 2018 Author Share Posted November 1, 2018 Ten News First Sydney 5PM https://www.youtube.com/watch?v=0Imdpdr5urA Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/page/2/#findComment-215922 Share on other sites More sharing options...
Samantha 2895 Posted November 1, 2018 Share Posted November 1, 2018 Excuse me, I'm drooling at my keyboard... Here is Adelaide... https://www.youtube.com/watch?v=XuazcofOdZs Brisbane, announced Queensland: And a full hour of Melbourne: https://www.youtube.com/watch?v=0Z32yn94iXY Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/page/2/#findComment-215923 Share on other sites More sharing options...
TSSZNews 1051 Posted November 1, 2018 Share Posted November 1, 2018 You can hear the hint of the CBS News influence at the very top of the bulletins - except I think 10 does it better. I would not hate it if CBS adopted this - at the national or local level. EDIT: That’s not Lee Lin Chin (formerly on SBS) on the VOs is it? It sounded an awful lot like her. EDIT 2: Another forum says it’s Jennifer Byrne, formerly of (Australian) ABC. Could’ve fooled me! Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/page/2/#findComment-215925 Share on other sites More sharing options...
fox2 191 Posted November 1, 2018 Author Share Posted November 1, 2018 10 Brisbane Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/page/2/#findComment-215927 Share on other sites More sharing options...
Samantha 2895 Posted November 1, 2018 Share Posted November 1, 2018 Here's Perth to complete the capital city set... https://www.youtube.com/watch?v=yLcrRmo6bWk Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/page/2/#findComment-215931 Share on other sites More sharing options...
NEOMatrix 1299 Posted November 1, 2018 Share Posted November 1, 2018 I wonder what WIN has up its sleeve since 10 has a new look and WIN is using a weird chimera of the previous Nine and Ten looks. Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/page/2/#findComment-215935 Share on other sites More sharing options...
Samantha 2895 Posted November 1, 2018 Share Posted November 1, 2018 I rifled through the Perth and Sydney newscasts. It was enjoyable to see how the presentation differed from a typical US newscast. For one, it's a serious hour with a decent story selection. The graphics are excellent and there is a defined look and feel to the newscasts. There isn't really any fluff to be had! It had to be jarring for the WIN viewers, barring an overhaul of the WIN newscasts, to go to their local news and find it kind of...drab and a little out of date in comparison. The other thing that stood out to me is that you'd never see the weather that late in an hour newscast in the US. (It's the last item!) There's a weather bump late in the A-block, but it doesn't contain an extended forecast. Weather must not be as compelling a reason for people to tune in to newscasts down there as it is stateside. I originally had intended to just do Perth, but I went through Sydney as well because I was surprised to see there wasn't a single live report in the Perth news! (There were a couple of look-lives, but they weren't all that live-looking.) Is that just normal given the time difference? Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/page/2/#findComment-215943 Share on other sites More sharing options...
fox2 191 Posted November 2, 2018 Author Share Posted November 2, 2018 You can see Brisbane's first weather check at about 5:30 - mid-way through the newscast (just click play). And yes, I agree, Ten usually does a serious newscast without gimmicks. https://www.youtube.com/watch?v=id=74TPE5WaTA8;t=1340 Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/page/2/#findComment-215962 Share on other sites More sharing options...
fox2 191 Posted November 3, 2018 Author Share Posted November 3, 2018 Ten news anchor Sandra Sully - Australia's best-known newsreader - has been with the network since 1990: https://www.youtube.com/watch?v=PgpkzOfhde8 https://www.youtube.com/watch?v=id=Y6kCM7rGZmQ;t=31 https://www.youtube.com/watch?v=id=Z-LUJGBaYj0;t=183 Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/page/2/#findComment-216014 Share on other sites More sharing options...
TheRolyPoly 2410 Posted November 3, 2018 Share Posted November 3, 2018 Ten news anchor Sandra Sully - Australia's best-known newsreader - has been with the network since 1990: https://www.youtube.com/watch?v=PgpkzOfhde8 https://www.youtube.com/watch?v=id=Y6kCM7rGZmQ;t=31 https://www.youtube.com/watch?v=id=Z-LUJGBaYj0;t=183 Despite Ten's many changes and huge downfalls, she is still the queen of the network. Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/page/2/#findComment-216034 Share on other sites More sharing options...
Samantha 2895 Posted November 4, 2018 Share Posted November 4, 2018 Without the local flair part, the open kind of lacks the last element: Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/page/2/#findComment-216073 Share on other sites More sharing options...
SydneyCityTV 16 Posted November 6, 2018 Share Posted November 6, 2018 Despite Ten's many changes and huge downfalls, she is still the queen of the network.Not to take anything away from Sandra Sully but especially if the ratings most nights are anything to go by, I'd probably still say that Nine's Peter Overton (Sunday-Thursday) and Deborah Knight (Friday/Saturday, was co-presenter on Ten Sydney for 5-6 years until being replaced by Sandra Sully post-2011 Late News axing) are the true king and queen of Sydney TV news right now. Anyway, the general On-Air Presentation package of the new 10 is alright (for Australian TV the logo is bold and distinctive and who knows, maybe it even looks good enough to last 27 years!), but the presentation of the news could do with some tweaking and refining around the edges. The backdrop isn't great, while the "10 News First" brand is seriously flawed because the other networks do more. Retaining the four note signature was definitely the right thing to do music wise but I personally still prefer the 2013-18 version which for my liking, was probably the best news theme Ten, if not Australian TV has ever had. Personally I hope Ten...or 10 will eventually bring in new sets, as well as a level of HD production in every market that's at least on-par with that of Nine (the current Australian leader in HD-produced TV news), if not better. Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/page/2/#findComment-216170 Share on other sites More sharing options...
TheRolyPoly 2410 Posted November 6, 2018 Share Posted November 6, 2018 Not to take anything away from Sandra Sully but especially if the ratings most nights are anything to go by, I'd probably still say that Nine's Peter Overton (Sunday-Thursday) and Deborah Knight (Friday/Saturday, was co-presenter on Ten Sydney for 5-6 years until being replaced by Sandra Sully post-2011 Late News axing) are the true king and queen of Sydney TV news right now. Anyway, the general On-Air Presentation package of the new 10 is alright (for Australian TV the logo is bold and distinctive and who knows, maybe it even looks good enough to last 27 years!), but the presentation of the news could do with some tweaking and refining around the edges. The backdrop isn't great, while the "10 News First" brand is seriously flawed because the other networks do more. Retaining the four note signature was definitely the right thing to do music wise but I personally still prefer the 2013-18 version which for my liking, was probably the best news theme Ten, if not Australian TV has ever had. Personally I hope Ten...or 10 will eventually bring in new sets, as well as a level of HD production in every market that's at least on-par with that of Nine (the current Australian leader in HD-produced TV news), if not better. But come on... at least on Ten's standards, nobody in news on Ten is recognized more than Mrs. Sully. Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/page/2/#findComment-216171 Share on other sites More sharing options...
fox2 191 Posted November 6, 2018 Author Share Posted November 6, 2018 As I said, Sandra is more recognized around Australia than any other news anchor. And has been for about the last 20 years. Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/page/2/#findComment-216174 Share on other sites More sharing options...
fox2 191 Posted November 6, 2018 Author Share Posted November 6, 2018 [MEDIA=instagram]BpyGGETHYHh[/MEDIA] Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/page/2/#findComment-216192 Share on other sites More sharing options...
fox2 191 Posted November 8, 2018 Author Share Posted November 8, 2018 3PM Update Ten News First Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/page/2/#findComment-216301 Share on other sites More sharing options...
fox2 191 Posted November 8, 2018 Author Share Posted November 8, 2018 Ten News Brisbane Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/page/2/#findComment-216318 Share on other sites More sharing options...
Viper550 291 Posted December 18, 2018 Share Posted December 18, 2018 10 Boss was forced to rebrand as 10 Bold due to a trademark issue with a publication now owned by one of its rivals. Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/page/2/#findComment-218837 Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.